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5 Things I’m Doing Differently in My Business in 2019

Now that we are 2 weeks into the new year, I’ve had some time to plan, change the plans and make new plans for 2019! 2018 was a weird year for me. I was kinda/sorta not really IN my business. I was basically doing the bare minimum to keep the doors open while I took […]...
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The 6 Tools I’m Using to Run My Online Business in 2019

I love to test out new software. I’m a perpetual shiny object chaser. #guilty But I consider it my duty to you to try everything out so you know which tool is the absolute best to use for your business (and which to stay far away from). So, I’ve taken the long hours of signing […]...
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Why I Moved from Infusionsoft to ConvertKit (2018 Update)

Two years ago, I wrote a blog post all about my decision to leave Infusionsoft and move back to the simple combo of Aweber and SendOwl for sending emails and selling products. In case you hadn’t noticed, I decided to go back to Infusionsoft not too long after publishing that post. I often get asked why I […]...
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6 Reasons Why Your Creative Business Needs a Sales Funnel

I get it… Sales funnels are a hot topic right now. You’re probably wondering if you even need one. Here’s my short and sweet answer: If you want to stop spending all of your precious time trying to find new clients and customers, and instead focus on serving your current clients and customers, then you […]...
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My Favorite Tools + Resources for Designing Your Own Sales Page

I get asked a lot what my favorite tools and resources are for people who want to design their own sales pages, so I wanted to do a big roundup post today. Page Builders What’s a page builder? It’s basically a theme or a plugin that includes a visual editor, which allows you to be […]...
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Launch Showcase for Irresistible Sales Pages

One of the best parts about my course, Irresistible Sales Pages, is seeing my student’s live sales pages for the first time. Most of the time that happens on Wednesdays in our private Facebook group when I ask everyone to post the link to their sales page that they want my feedback on. I’ve rounded […]...
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Why I’m Closing the Doors on a Successful Evergreen Course

Today you’re getting a full-on behind-the-scenes look into the evolution of my evergreen course, Irresistible Sales Pages, and why I’ve decided to temporarily close it’s virtual doors. But first, a little backstory… I launched Irresistible Sales Pages back in August 2015. Seems like a lifetime ago. I ran it as a live virtual course the […]...
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5 Things You’re Doing to Repel New Clients, Customers and Money

If there’s anything I’ve learned over the past five years of running my business, it’s how to be really good at repelling new clients and customers. And I say that sort of sarcastically, but I’ve definitely had my fair share of mistakes for each one of these points. By conquering my own mishaps and by […]...
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3 Steps to the Perfect Opt-in Freebie Topic

‘ Opt-in freebies, content upgrades and lead magnets have become quite the hot topic lately. All geared towards building your email list and attracting new leads to your services, programs and courses. And the first questions asked are – What should my opt-in freebie teach? What kind of content should I give away for free? […]...
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