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    The Irresistible Offer Planning Kit

  • The Irresistible Offer Planning Kit

Why I’m Closing the Doors on a Successful Evergreen Course

Today you’re getting a full-on behind-the-scenes look into the evolution of my evergreen course, Irresistible Sales Pages, and why I’ve decided to temporarily close it’s virtual doors. But first, a little backstory… I launched Irresistible Sales Pages back in August 2015. Seems like a lifetime ago. I ran it as a live virtual course the […]...
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5 Things You’re Doing to Repel New Clients, Customers and Money

If there’s anything I’ve learned over the past five years of running my business, it’s how to be really good at repelling new clients and customers. And I say that sort of sarcastically, but I’ve definitely had my fair share of mistakes for each one of these points. By conquering my own mishaps and by […]...
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3 Steps to the Perfect Opt-in Freebie Topic

‘ Opt-in freebies, content upgrades and lead magnets have become quite the hot topic lately. All geared towards building your email list and attracting new leads to your services, programs and courses. And the first questions asked are – What should my opt-in freebie teach? What kind of content should I give away for free? […]...
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Which Comes First — the Sales Page or the Sales Funnel?

I feel like I should be starting this post with a cheesy joke about a chicken and an egg, but I’ll spare you. Instead, we are going to talk sales pages, sales funnels and which comes first. On one hand, you want to start getting people onto your email list and interested in what you’re […]...
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Do you actually NEED a sales page for your next launch?

Whenever I do a free training about creating sales pages, it’s a guarantee that someone will ask something along the lines of, “I sell X. Do I need a sales page for that?”. And my answer is almost always the same, so I wanted to just share it here, in case you were asking yourself […]...
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20 Opt-In Ideas to Grow Your Email List

We all know that opt-in freebies are the best way to grow your list, deliver amazing value to your readers for free and give them a taste of what it looks like to work with you or join your products and programs. And the question I get asked all the time is: What format should […]...
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10 Simple Sales Page Tweaks to Get More People Buying

As a follow up from my last post about how to get more people to your sales page, today we’re talking about what happens when you have people visiting your sales page, but they STILL aren’t buying. Now what?! This isn’t a sales funnel, marketing or lead generation problem. This is a sales page problem. […]...
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6 Things You Need Before You Design Your Sales Page

[vc_row][vc_column][vc_column_text]Whether you’re hiring a pro or DIYing — this post is going to give you an overview of everything you’ll need before you start designing your sales page. Getting everything prepped and in order before you start designing your sales page (or hiring someone to design it for you) is crucial for a smooth process. There […]...
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