Are you creating an online course?
If so, then you’re going to need a sales page to sell it!
In today’s video, I’m sharing my entire step-by-step process for how to create a sales page for your online course and digital products!
Want to get a jump start on your sales page? Grab my brand new FREE guide – The Sales Page Starter Guide – to learn what you need to include on your sales page to make it your most profitable page!
Step 1: Clarify your offer & ideal customers
Before you can create your sales page, it’s important to really understand WHAT you’re selling and WHO you’re selling it to.
Ask yourself these questions:
- Who is my ideal customer (get as specific as you can)?
- What is their biggest frustration when it comes to ________ (your course topic)?
- How are they feeling before they find me?
- What is the biggest benefit of my offer?
- How do they feel after working with me?
Step 2: Create your customer “copy bank”
One of the hardest parts about creating a sales page is figuring out what to say and how to say it so that it connects with the right people.
If we could just read our customer’s minds, this task would be a lot easier…
Instead, we need to do a little research. And the best way to do this is go straight to the source – asking your ideal customers!
This will help you collect the exact language that your ideal customers are using to describe their problem and your solution.
Here are a few ideas…
- Get on a call with your audience and ask them a few questions
- Send out a survey to your email list
- Post a poll on your FB page/group
- Post a few polls to your IG stories
Step 3: Create a style guide
One thing that will separate a professionally designed sales page from a DIYed one is the lack of a consistent style throughout the page.
But don’t worry, you don’t have to shell out thousands of dollars to make this happen.
You just need to create a style guide to keep your visuals on-point.
I like to use Canva to create my style guides and I even include some templates inside of my Irresistible Sales Pages program.
The goal of your style guide is to curate a specific look for your sales page, including your colors and fonts so that when you start designing you already have a clear visual in your head.
Click here to see my favorite resources for stock photos (and grab my favorite 50 free stock photos).
Step 4: Outline your sales page
This is where we start to outline our sales page and flesh out the different sections we want to include.
And full warning – This step is usually where people get the most stuck, which is why I basically spoon feed my students inside of Irresistible Sales Pages during this step with a done-for-you sales page copy framework that allows them to just plug and play!
But if you’re not inside ISP, then what I recommend doing is studying other sales pages to see which sections they are including and then outlining your sales page starting with your headers and sub-headlines. Then, bullet point the key content ideas so you know what you want to include.
DESIGN TIP! As you write, try and think of how you will actually display the info on your sales page. Go back and break up the content into different columns or center and bold each of your headlines to make it stand out visually. Doing this part now will save you a ton of time when you start designing your sales page.
Step 5: Fill in the gaps
Once you have the outline done, you’ll go back through and fill in the gaps of your sales page. If you did the bullet point trick, then this is where you’ll take those bullet points and turn them into full paragraphs.
To make your sales page easy to read, I recommend no more than 3 sentences in each paragraph. If you include large chunks of text, there’s a good chance the majority of people will just skim right past it.
Step 6: Design in sections
Once your sales page is fully written, it’s now time to design!
Staring at a blank page can be a little intimidating, but I have a little tip that will help you out!
I always recommend you design your sales page section by section. Meaning you start with the first section of your sales page, which is what we call a “hero section” and it typically includes your opening headline with a clear sub-headline that hooks your readers and keeps them on the page.
Once you have the hero section laid out how you like it, you move onto the next section.
A few design tips while you’re designing:
- Alternate background colors to help your content sections stand out
- Use placeholder images while you’re designing each section and then once you’re done adding your copy, go back and batch create all of your visuals. This will save you time, but also create a consistent look for all of your graphics.
I use and love the Elementor Page Builder for WordPress to design my sales pages.
Step 7: Connect your shopping cart
The last step before you’re ready to launch is connecting your shopping cart!
And thankfully, this is the easiest step of them all!
All you need to do is set up your checkout page using your shopping cart software (my favorite shopping cart is ThriveCart), and then add the link of your checkout page to each of the CTA buttons throughout your sales page.
Then, just do a quick run through of your sales page and make sure they all point to the right place and you’re ready to go!