The Irresistible Offer Planning Kit

  • The Irresistible Offer Planning Kit

The 6 Tools I’m Using to Run My Online Business in 2019

I love to test out new software. I’m a perpetual shiny object chaser. #guilty But I consider it my duty to you to try everything out so you know which tool is the absolute best to use for your business (and which to stay far away from). So, I’ve taken the long hours of signing […]...
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6 Reasons Why Your Creative Business Needs a Sales Funnel

I get it… Sales funnels are a hot topic right now. You’re probably wondering if you even need one. Here’s my short and sweet answer: If you want to stop spending all of your precious time trying to find new clients and customers, and instead focus on serving your current clients and customers, then you […]...
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3 Steps to the Perfect Opt-in Freebie Topic

‘ Opt-in freebies, content upgrades and lead magnets have become quite the hot topic lately. All geared towards building your email list and attracting new leads to your services, programs and courses. And the first questions asked are – What should my opt-in freebie teach? What kind of content should I give away for free? […]...
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Which Comes First — the Sales Page or the Sales Funnel?

I feel like I should be starting this post with a cheesy joke about a chicken and an egg, but I’ll spare you. Instead, we are going to talk sales pages, sales funnels and which comes first. On one hand, you want to start getting people onto your email list and interested in what you’re […]...
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20 Opt-In Ideas to Grow Your Email List

We all know that opt-in freebies are the best way to grow your list, deliver amazing value to your readers for free and give them a taste of what it looks like to work with you or join your products and programs. And the question I get asked all the time is: What format should […]...
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10 Simple Sales Page Tweaks to Get more people buying

10 Simple Sales Page Tweaks to Convert More Readers into Customers

As a follow up from my last post about how to get more people to your sales page, today we’re talking about what happens when you have people visiting your sales page, but they STILL aren’t buying. Now what?! This isn’t a sales funnel, marketing or lead generation problem. This is a sales page problem. […]...
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My 8-Step Process for Writing Sales Copy that Converts

  A powerful (and highly-converting) sales page is made up of two important things: 1. Copy 2. Design Your copy is how you tell the story of what you’re selling. The design is how you organize that story and make it easy for your readers to understand (also: a direct reflection of how your readers […]...
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