Launched : Packaging You

Holy launches!

I’ve got another amazing project that I’m working on with long-time client, Kate Byrne from Betty Means Business.

Kate and I are collaborating on a full LaunchIt package for her new eCourse, Packaging You.

Even though the project is still in the works, we have finished the initial branding, logo design and recently launched the sales page.

I couldn’t wait to share this with you until the project was wrapped up, because I thought you might be interested in what she’s actually got to offer (and there’s an early-bird special I don’t want you to miss out on)!








The price of the eCourse jumps from $497 up to $697 today at 9pm EDT, so if it sounds like something you need, don’t miss out on this awesome deal!



I haven’t officially launched my new LaunchIt packages (oh, the irony!), but if you’re ready to launch your next project, and want it to look like a million bucks (so it totally sells out), then we need to chat.

The LaunchIt packages include: branding, logo design, sales page design, membership site design, membership/payment integration, launch support and coaching, workbook designs, social media promo images & other great stuff you need in order to launch smoothly and successfully.

These are quickly becoming some of my favorite types of projects to work on and I’d love to hear more about what you’re dreaming up in your biz so we can make it all happen for you. 



Launched : Big Lick Branding

I’ve got a new LAUNCHED feature this week for you (still trying to catch up on sharing all of my recent work with everyone!)

I worked with Leigh to create a brand new business, that will eventually take the place of her full-time job in the future (yippee!!).

We started the process by identifying what she wanted to do and who she wanted to serve.

The business is built around helping hospitality businesses (mostly local restaurants) create exceptional customer experiences.

Then, we started collecting inspiration for the look & feel we wanted to convey through the brand. What we came up with is something very rustic and “farm chic” (totally made that up).

Once we were set on the style and color palette, I developed a logo design and brand new website (which is more of a blog-style site for now, while she builds up her content and tribe).












Launched : Kellie Adkins

Remember when I posted this moodboard a longgggg time ago?

Well, the project has been finished, launched and out in the world for about a month now.

Kellie was awesome to work with. She’s got such an electric style, and when you pair that with gorgeous photos, you can’t really go wrong.

I first had the pleasure of working with Kellie during a coaching session, where I helped her align who she was, who her dream clients are and what she could offer them. That magical sweet spot.

Then, we got to work on her brand development and site redesign. The entire project was a breeze from start to finish, mostly because when you’re super clear on what business you’re in and who you’re here to serve – everything else just seems to fall into place.












PS : As many of you know, I’m carrying a mini person in my belly. August is coming quick, and I’m filling up my calendar with lots of exciting new projects before I’m off on maternity leave. If you’re launching a new offering – maybe an eBook or eCourse of some sort – I can help you out with the sales page design, worksheet designs, membership site & more! Let’s get the conversation started before I’m all booked up!



Learn how to make your clients fall in love with you


Over the past few years, and through a number of mistakes and successes, I’ve come to understand what customer experience is really about and how to implement this said “experience” into your business process.

Many of us get caught up on creating the perfect solution for our customers that we forget to take into account how our customers want to experience this solution.

It’s important to step back and look at your product or service from your customer’s point of view. What do they experience before, during and after they work with you?

How do they feel when they land on your sales page? What are they thinking before they decide to work with you? How can you make the process as simple for them as humanly possible? How can you get them to tell their friend’s about it? How can you over-deliver on what you promised them? How can you show them that you love them & want them to succeed?



❤ YOUR CLIENTS is a free workshop devoted to making your clients fall in love with you.

On the surface, it’s about how to treat your customers.

But really? It’s about creating a customer experience that everyone who comes in contact with you or your brand – DESERVES.

Because, without them, you don’t have a brand.

It’s designed for people who want to show their customers how much they mean to them.

By the end of the workshop, you will understand how to:

  • create a customer experience that allows you to charge more for your products & services
  • make it easy & seamless for your customers to hire you
  • show your clients that you care about their success just as much as they do

And best of all, you’ll have the tools you need to create a crush-worthy customer experience that keeps your best clients coming back for more (and telling their friends about you).


❤ YOUR CLIENTS includes one email per day over the course of five days (Feb 24th – Feb 28th), delivered straight to your inbox.

First, we’ll start with the foundation and then we’ll walk through each phase that creates the overall experience for your customer.



Update: This workshop is all done

We had a major success with the turnout and I decided to turn it into a self-study workshop with even more beefed up content & some other fun things.

Sign up below this post to be the first to know when it’s available for sale.



Thank you to everyone who participated in the first round.




So, this is happening…


Image: our 9 week ultrasound

That’s right, ladies & gents.

We’re pregnant.

And contrary to what the photo may show (wardrobe fail on my end), I’m barely showing. Right now it looks like I ate just a tad too much, which is ironic, because I can’t even barely think about food without feeling sick right now.

We’re officially 12 weeks along today.

To say that keeping this a secret for the last couple months was hard, would be a HUGE understatement.

Two things you need to know about me:

  1. I can’t keep secrets.
  2. I’m a horrible liar.

So, in an attempt not to “spill the beans”, I’ve found myself completely detached from my normal online world. This is a huge weight lifted from my shoulders and I can hopefully get back into the swing of things now that everything is out in the open.

We are so excited about this new adventure in our lives & I can’t wait to share more as things progress.

I also can’t wait to share more insight on how I plan to prep for baby & business, so if you have any questions, just leave a comment below!

- Amanda



2013 : Year in review

Welcome back, friends!

I figured a great way to kick off 2014 here would be to sit down and review 2013. I admit that I’m pretty bad at reflecting on things. I’m not a very patient person, so getting me to sit down in one spot for more than 30 minutes to review what’s happened in the last year is HARD. But I’m doing it. Because I know I’ll be better once I do it.

So, here goes nothing…


January started out with finishing up some awesome design projects, and working on my first online product, PowerPlay. That was a huge learning curve last year in terms of the types of things I want to offer in the future. Before that, I had only offered 1-on-1 design services, so this was a fun experiment to test out.


February was when I launched a new signature offering, the Sweet Spot Sessions. I remembered I launched 5 spots on my birthday and sold out within a few hours. It was the best birthday present ever. And a clear sign that I was onto something.

In April, I launched a more long-term version of the Sweet Spot Session, my 3-Month Brand Intensives. This one was kind of a flop. I didn’t put too much into marketing it, only to my current Sweet Spot Session clients. I don’t think I was really feeling it, which is why I didn’t put too much into talking about it. I also hired my first coach. It was a one-off session, but it was so great to be able to talk through some things with her and get feedback. Hiring an ongoing coach is something that I want to do more in the future, when the budget is right. I think it’s really valuable to have that form of accountability with you.

Why you don't need a fancy office, loans or a business plan to start your business

June brought the Clarity Sessions. A quick, 60 minute call with a 30 minute follow-up session. These were a big hit to get new clients in the door. Some of these clients turned into Sweet Spot Session clients. Some of these clients later turned into design clients. I also published my first video blog post on… “How to finally hit publish on your first video blog post”. Clever topic, I know.


In August, I launched my first live online course, Irresistible Offerings. I gave myself about 2.5 weeks to promote the workshop before we officially kicked off. I had 13 people enroll the first time. 3 people enrolled for the VIP level, which included custom sales page copy written by Nikki Groom (who I also collaborated with on a lesson in the actual workshop), and a custom landing and sales page designed by me and developed by Alison Monday. This was a true collaborative effort, and I picked some of the best ladies to work with. In fact, we’ve got another collaboration in the works. Stay tuned!


September was the launch of my new website. As a designer, re-designing your own website is a very daunting thing. It’s not something I really look forward to, just something I know I need to do. I’m already anticipating another refresh for this year. I also re-introduced my design services this month. I booked up pretty quickly. The services included my full brand development package, along with smaller projects like eBook designs and sales page designs. The latter were new adventures for me, and quickly becoming my favorite type of project to work on. I also ran my first giveaway in conjunction with my new website launch.

I also joined a mastermind program in September, that has shown me that surrounding yourself with like-minded women, doing the same thing as you (running a business) is crucial to keeping your head on straight. I want to play around with a few mastermind concepts of my own in the future, just because I’ve gotten so much out of the one I’m apart of.


photo credit: Anna Paschal Photographymakingthingshappen.com


photo credit: Anna Paschal Photography + makingthingshappen.com

In October, I attended the Making Things Happen Intensive, and got to meet a formerly internet-only friend, Amber McCue. Living in Michigan means that I don’t really get to meet people face-to-face as often as I would like, so I try to plan at least one trip each year where I can connect with people I know in an in-person setting. This intensive was amazing. Here’s my recap on it.


photo credit: Anna Paschal Photography + makingthingshappen.com

November was the end of my Sweet Spot Sessions. I had my final call with my last SSS client. I learned through that process the types of clients I liked “coaching” or “advising” and I plan to expand on that and create new offerings specifically for them. So, it was a great opportunity to not only help other people, but also realize who I can help best in a coaching situation.

Steven and I also took a little stay-cation at a B&B about 2 hours away from home. It was seriously the most relaxing weekend I’ve ever had. The only regret was not bringing Friends or Gilmore Girls to watch while we lounged in the jacuzzi tub or bed all day/night long.


December was a mix of wrapping up small design projects, launching the Irresistible Offerings course as a self-study workshop and prepping for my 2 weeks of vacation. Those 2 weeks of vacation were much needed and very much cherished.


2013 was great, but 2014 will be better.

Cheers to a crazy new year! – Amanda



Freshly Launched : Irresistible Offerings (Self-Study) Workshop


I am so excited to announce that the Irresistible Offerings self-study workshop is OFFICIALLY LAUNCHED.

Hallelujah! I think I might go sleep for the next week.

But first — I’ve got some things to say about this workshop.

Continue Reading…



December Goals


Is it just me or it is really hard to believe that we’re already in the last month of the year?

Craziness, I tell ya.

The good news is that our apartment is fully decked, Christmas shopping is completely done & now I get to sit back (and by sit back, I mean work my buns off) and enjoy the holiday season! At least there will be pretty snow outside.


Here’s an update on last month’s goals, followed by the new goals for December.

Continue Reading…



Moodboard : Bright + Whimsical


pink background | polka dot planner | florals | girl with spoon | table of contents 1 | table of contents 2 | hand | grass | sherbert

This moodboard gets me SO very excited.

It’s for a long-time client that I’ve only worked with on small projects. This moodboard kicks off a few larger projects starting with an eBook and Sales Page design package.

Then, in January, we start working on a full brand development for a new project she’s launching.

So much fun stuff coming up that I can’t wait to share with everyone.

In the meantime, I hope those of you in the US enjoy an amazing Thanksgiving with your family tomorrow. If you plan on going out shopping on Friday — I salute you. You’re much braver than I am.




Moodboard : Authentic + Uplifting

I can’t give too many details about this moodboard, but what I can tell you is…

It’s going to be a lot of fun.

I get to move a little out of my comfort zone (which is always a good thing) and play with illustrated florals. Win-win.

I’m really looking forward to seeing how this brand evolves and can’t wait to share more details about who this amazing client is and how she can help you (because I guarantee she can!).