Why am I reinventing my business? Everything is working fine, I love what I’m doing, I have a steady cash flow. So, what’s the reason for the new look and focus?
I KNOW I CAN BE DOING THAT MUCH BETTER IF I REFOCUS MY ENERGY ON WORKING WITH PEOPLE WHO I ENJOY WORKING WITH!
Some may call me ‘bold’ or ‘risky’ for taking a good thing and changing it, but I call it ‘growing my business’. We can’t stay stagnant forever, right? We must always be evolving.
I did a few exercises, talked to a few consultants and overall just looked at what I was happiest doing.
This is the what I found out:
– I love working with passionate women. I want to constantly surround myself with like-minded people, so that’s what I’m going to do. I’ve narrowed down the group of people I am best suited to work with and I will only allow myself to take on projects that involve working with those people. Am I picky? No, I just know what I want and who I work best alongside of!
– I want to work with clients through my entire Brand Two.Oh Method (more on this soon). I feel that my strengths are used best when I am able to take my clients through an entire branding experience, rather than help with only one small service. I love helping them figure out who they are, what their business is and why they are unique. I’ll be offering more depth to my normal services and this will allow me to understand my client’s needs, wants and personality more than I’ve been able to before.
– I want to voice my own personality. Like this video mentions, I’m going to allow myself to use my own voice when writing and working with clients. I encourage everyone to do this, because you are the only one that can do what you do best. There’s no use trying to sound like someone else, because they’ve already got that covered.
Here are a few exercises I encourage you to try if you’re struggling with your unique talents:
A Brief Manifesto On MAGNETIC CLARITY — & 3 Questions To Get You There by Alexandra Franzen
7 QUESTIONS TO ASK When You’re Not Sure Who You’re Becoming by Alexandra Franzen
Time Machine Brand Exercise by Braid Creative