Most people think that when they have a low-priced offer, like a membership site, that they don’t need to spend as much time on their sales page. But that couldn’t be farther from the truth. In fact, when it comes to a membership site, that requires a recurring payment every month, it’s so important to drive the value of the program so that you can reduce your monthly churn.

In this video, I show you a complete sales page teardown I did for my friend, Heather Crabtree’s membership program, The Savvy Community. I took her section-by-section and shared improvements and suggestions to make to increase the conversions on the sales page. Watch and learn ideas you can apply to your own sales page!

TEARDOWN TAKEAWAYS

3:00 – Create a more compelling Opening Headline to draw people in, hook them and make them want to keep reading.

4:00 – Call out the people reading your sales page so they know they are in the Right Place.

6:30 – How to decide whether or not to include a CTA button at the top of your page.

7:00 – How to connect emotionally with your readers and call out their Core Frustrations.

8:15 – How to use your own story to relate to your customers.

8:45 – How to Paint a Picture of what their business could look like after joining the community.

11:20 – How to SHOW your readers what their experience can look like inside the community.

12:55 – How to transform The Experience section into it’s own mini sales page.

14:30 – Treat the Core Training of the membership site like you would modules within an online course.

16:45 – How to share the Value of the membership site experience with your readers so you can show them exactly what it’s worth.

18:45 – If I recommended she add ONE thing to the sales page right away, this is it!

20:00 – Don’t put your Testimonials in sliders. You’re hiding them away and making them hard to read. I recommend what you should do instead.

22:00 – How to update the Perfect For You If section so it’s more impactful and easier to read. Also, what to talk about in this section.

23:45 – How to write the About the Creator section and why it’s so important.

25:00 – How to talk about YOU in a way that doesn’t feel braggy.

26:40 – How to create the Why Now is the Time section and why it’s so important.

27:45 – How to use the FAQ section the right way and suggestions for what types of questions to include.

28:50 – The #1 thing you need to include at the bottom of your sales page.