Some people get pageviews.
Some people get twitter interaction.
Some people get comments.
So, who’s to say which is better?
The magic answer –
it all depends on the type of posts you’re publishing.
Pageviews are less about the content (at first), more about the traffic sources, built up loyalty and how referable the content is (once they’ve actually landed on the page and read it).
They really make a difference when it comes to advertising and finding sponsors for you content. Your monthly pageviews is something that they’ll want to know.
Here are a few ways to increase your pageviews (but remember – it all takes time) :
- Create a killer headline. I ran across this book the other day and apparently it’s supposed to be like gold when it comes to naming your posts and books and such. Something to look in to.
- Use all of the juice you have. Tweet it out, post it to your Facebook business page, personal page, LinkedIn profile, etc. Get it in front of as many people as you can. The more clicks – the more pageviews.
- Guest posts. Doing guest posts gets a large number of people over to your website that wouldn’t normally be visiting. Make sure that the topics align with your actual business and you’ll be able to turn them into repeat visitors in no time!
Here are a few things to look at if you’re unhappy with the number of comments you’re currently getting :
- Are your posts comment worthy? Are you talking about something that people want to chime in on?
- Are you telling them to comment? Believe it or not, people want to be told what to do. If you want them to comment, ask them to comment! You’re not being pushy or demanding, you’re being decisive. People like decisive – especially when they’re on your territory. Better yet – prose them with a question related to your post and ask them to comment. Make them take action. But never, ever end a post without asking your readers to do something. Whether it be commenting, checking out a recent program launch, or signing up for your email list. Use your land for all it’s worth. (that sounded very western-civilization of me, didn’t it?)
If you’re less interested with comments and would prefer more social media interaction, make it easy for them to share.
Here are some of my tweetables for your sharing pleasure (see what I did there?) :
Stay classy –
PS – If you didn’t hear on Facebook, I’ve decided to close registration for PowerPlay on Friday, December 14th at 10pm EST (yes! this friday!). Why? I’ve had a great turnout and I’d like to start sending out some goodies, but want to make sure that everyone is in attendance. Are you going to join us?