My Stop Doing List

As we move into the new year, I have a weird mix of pigeons (Josh Pais’ Committed Impulse reference) –

excitement, scared, alive, unsure

you name it.

2012 has been a pretty amazing year for my business and I. The first reason being that my business was born in 2012. Sure, I had been freelancing on the side for a couple of years, but hadn’t yet taken the leap of faith to do my own thing and rely on myself for a paycheck. It was scary, but something I knew I always wanted to do.

Speaking of that, I’ve got something special planned to celebrate my official Year 1 of Creative Freedom. Stay tuned.

Reason #2 – 2012 taught me A LOT about myself. What I started out doing eight months ago is not even close to what I have planned in 2013. 2012 was a year of evolution and changing, as I expect 2013 will be, because we must always be changing in order to grow. Just goes to show that wanting everything ‘perfect’ before you start is the most awful excuse you can have for not starting.


So, in honor of evolving, I’ve decided that instead of declaring my goals for 2013 (that post coming up soon), first, I would focus on what I don’t want to do in 2013. Danielle LaPorte has taught the importance of in order to be doing more of what you want, you have to stop doing things so that you can make room for the others.

This applies to the better half of 2013 as I wrap things up with current and some future clients.


I’m declaring my stop doing list to the world, because :

  1. I mean it!
  2. I hope it will help hold me accountable to actually stop doing these things
  3. I deserve to.


Okay, without further ado, here’s what I’m going to stop doing in 2013:


01. Design


Yes, that’s right. I love designing, but it’s time to step back. When I think about what I want to be known for, it’s not design. That was simply my entry into the online world.

In order to use my creative energy boiling up inside of me everyday, I’m only going to take on a very, VERY limited number of clients to work 1-on-1 with. Only projects that truly excite me. Naturally, these clients will get extra special attention. As I’ve continued designing, the routine task of working on other projects has gotten to me, and I haven’t been able to pay as much attention to each of my clients as I would want to. This just can’t be. I would rather work with 4 people every year and treat them like queens, rather than work with 25 and feel like a Photoshop robot. It’s just not for me. Fear not, though, for everyone else, I’m going to focus my energy on working with larger groups at a time, because that’s where I excel. I’m just going to make everything I create EXTRA PRETTY (using that design background)!

In order to stop doing this, I’ve deleted the Brand Spark Intensive off of my Work With Me page. That’s the first step to stop doing things. Don’t advertise it anymore.


02. I won’t let social media distract me

That means I won’t be leaving Facebook open in a separate tab ‘just in case’ someone posts something new. As I write this, I realize how ridiculous it is that I even have to write this down, but it’s the truth. Disconnecting from social media is a difficult thing.


03. I won’t let resistance stop me

This, as many of you can probably relate, is big one. This is what the stage of my projects looks like:

Pure excitement

Jot down the problem that it solves

Determine who would be willing to purchase

Buy the domain name

Design a logo

1 day later….

Complete self-doubt

Is anybody even going to buy this?

Why am I wasting my time?

I don’t have the background to teach this.

I should just scrap it and focus on what I’m supposed to be doing.

3 months later….

The same idea comes back around (because obviously it’s a good one), but you still go through the same stages of the cycle – pure excitement and complete self-doubt.

Have you been there before?

It’s time to follow-through.

It’s time to get out of our own heads and stop over-thinking it.


04. Stop being such a control freak. 

I’m going to learn to rely on others a bit more than I have in the past. I need to let go a little and trust that other people can hold up the fort while I’m doing what I’m best at. It’s the only way to make shit happen.


05. Stop staying up late

Sometimes I get extra bursts of creative energy that I feel I just HAVE to follow through on, but I wake up the next morning upset that I ‘slept in’, when in reality I still only got 7 hours of sleep. Plus, going to bed at the same time as my husband is something I should do more often (even though he does go to bed pretty early!).


I’m sure I’ll continue adding to my list, but this sums it up for now.

One more time for good measure.

In 2013, I’m going to stop:

  • Booking client design projects
  • Letting social media distract me
  • Letting resistance stop me
  • Being a control freak
  • Staying up late




Your turn!

Is there something that’s on your Stop Doing List that you just need to shout out to the world in order to actually stop doing it?

Write it in the comments. I’ll hold you to it! Promise.


Also, be sure to sign up to my email list below this post to be the first to know about upcoming projects, programs and free webinars! 2013 is going to be a BIG year and I want you along for the ride!




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