Honesty time – when I launched my PowerPlay program, I had no clue what I was going to talk about.
I had intentions and some idea of what the entire program would be about, but nothing was ‘for sure’.
In fact, this is how most of my programs run. The outcome – I actually launch programs.
I want you to understand that it’s totally normal to feel scared, overwhelmed and unsure when you’re launching your first programs.
This is a trial-and-error process for everyone when they first launch.
Here’s how you can use the ‘launch before you’re ready’ method to finally launch the courses/workshops/books that you’ve been dreaming up for the past two years.
It’s really a 3 step method.
One. Know the problem you want to solve.
You have to know what problem you’re going to solve before you even think about launching anything into this already-crowded online marketplace. (new word)
This involves getting to know your target market, or what I like to call you perfect clients.
You need to understand what their biggest struggles are when it comes to what you teach. What do they want to learn? What do they need to know? What is their biggest fear? What really pisses her off?
Two. What do you want your clients to walk away with when they’re done?
Knowing what benefit your program will serve your customers is going to sell the seats.
You need to be able to communicate the benefits and the features.
Here are a few examples, based on my upcoming workshop (to be announced soon. eeeek.)
- The course is going to help them understand exactly WHO they’re talking to and save them endless hours trying to be everything to everyone.
- The course is going to help them become more confident in what they have to offer, resulting in asking for the hire and making more money.
- They’ll get access to a private Facebook group to connect and interact with fellow women entrepreneurs who can help hold them accountable to taking action.
- They’ll create an unconventional business plan – including their Sweet Spot Statement, Purpose Statement, Uncommon Denominators, Perfect Client Persona, Goals & Strategies to reach their goals.
Three. Write your sales page first.
Get it out there that you’re launching this new program and the world will hold you accountable.
Write your sales page, keeping mind everything above, and put an opt-in form for those who are interested in what you’re offering. When you see those signups come rolling in, you’ll feel a new form of motivation.
Then, when you’re ready (or in this case… before you’re ready), put your page up so that they can actually BUY.
Something else I wanted to point out –
If you put something out there into this world and people don’t respond to it like you would have liked, get your ass back to the drawing board. Don’t give up and just assume that you’re a failure (I actually see people do this and it pulls at my heart strings).
Maybe what you’re offering isn’t what your tribe needed from you.
Maybe what you’re offering isn’t priced correctly.
Also, don’t assume the price is too high – sometimes the price it too low and your readers will fear that that value isn’t there because the price is so low.
Pin the image below so you can carry around this reminder in your purse (or back pocket… if that’s how you roll).
I want to hear from you –
What do you struggle with most when launching your programs?
If you’ve never launched a program before, what’s stopping you?
Oh, and if you’re curiosity is peaked about the course that I’ll be launching soon, sign up anywhere on this page (below this post, in the header or on the sidebar) to stay in touch with all the happenings. Plus, you’ll get full access to my resource library for startups & savvy entrepreneurs.