A couple of weeks ago I talked about adding free calls to your marketing plan.
Although an amazing conversion tool, you have to be using them right to make sure they’re worth doing.
So, in addition to Part 1, here are a few more ways to make sure you’re doing everything you can to turn free calls into paying clients.
1. After the call, give them a little taste of how you operate.
If you’re a coach, give them a recap of your call with a ‘next steps’ checklist that they can take and run.
If you’re a designer or have a service that provides some sort of design (mobile app, email signature, ebook covers, etc), do a quick mockup of the design and send it over. I just recently had this happen to me and I know how I felt after I got that email. Pretty amazed. If I had any hesitations about working with them before, they had all vanished.
2. Make it extremely easy on them to take the next steps.
If, on the phone, you decided that they would be a good fit for you, do everything you can to make it easy for them to start working with you.
If you need them to pay up front or put a deposit down to hold their spot in your calendar, create a Paypal button and send them the link in your follow-up email immediatlaly after the call. If you’re a coach or consultant, you can even send them a link to your calendar that allows them to choose their session date right then and there.
This makes it much less stressful on you, because instead of waiting for them email you back saying YES, you can give them everything they need and let them decide.
But, make sure to follow up with them in a week if you haven’t heard anything back.
Want to make it even easier on yourself? Create email templates that you can customize for each call. That way, you can quickly send out the follow-up email after the call without wasting any time rewriting everything from scratch.
I want to hear from you!
Since the last post, what have you changed about your free calls? Did you add them into your marketing plan?
As always, leave a comment below, even if you’re just looking to say hi! I like to see who’s hanging out around here.