Fall is in the air.
Pumpkin Spice Lattes are back.
The Irresistible Offerings group just started their first week of the workshop.
Life is swell.
During the first week of the workshop, we talked about sending out a survey, identifying who their dream customers are and what their biggest problems & frustrations are and then figuring out what solution you can offer them that falls into your sweet spot.
One thing that became very obvious, very quickly, was the thought of asking our dream customers what they wanted to know was scary.
What if what their customers wanted wasn’t something they currently offered?
What if what their customers wanted wasn’t something they even knew?
What would you do then?
Then, I understood why the task of asking people what they want from us could be pretty daunting.
Because it’s been engrained in so many online lifestyle entrepreneurs that we need to love what we do, it seems that many people think that’s the only thing that matters.
There’s one other extremely important piece of that equation you need to know in order to be in business…
→ you need to know what problem you’re solving ←
You need to know what problem you solve and create different ways of solving it.
In other terms, keep the WHAT consistent, change the HOW.
If you are stuck solely on needing to love what you do, but turn your cheek to what people are asking you for, you have officially created a hobby.
Since I know that YOU are not the type of person interested in just having a hobby, I’m going to show you how to figure out what problem you are solving.
There are a couple of ways to figure out what problem you are solving, and a couple of different ways you may have stumbled upon this problem.
#1 You experienced the same problem yourself.
Then, you set out to solve that problem and decided to share the solution with others. You became an experience expert. You saw a gap in the market for this type of solution so you created it.
#2 Your target market told you about a problem.
Then, you did your research to see how many other similar people had the same problem, you learned the skills needed to solve the problem and then you offered those skills in exchange for cash money.
No matter how you found out about the problem, the results are always the same. You had to find or create a solution to solve that problem.
So, what you need to do now is get really clear about what problem you solve.
Here are a few questions you can ask yourself to figure out what problem you’re solving…
What’s your message? What do you stand for?
What do you believe, more than anything else?
What do people thank you most for?
Is there a topic your clients are constantly asking you about?
What do you want to be known for?
Here are a few questions you can ask your community to figure out what problem you’re solving…
What are your 3 biggest frustrations around ________________ (your topic here).
What about these problems keeps you up at night?
What is the worst case scenario?
Then, once you figure out exactly what problem you’re solving, you can focus on the solution to that problem. Hellooo, clarity!
If your current work with me page and offerings seem to be a bit all over the board, this exercise will definitely help you.
Time for Action
What problem are you solving? Tell me in the comments below.
Want some more help figuring it out? Leave a comment, tell me where you’re stuck and we’ll get this figured out together!
PS. My site is in the midst of a re-design (yay!) and I’m planning a fun launch party. Sign up below to get on the VIP list so you know what’s going down.
PPS. That gorgeous image I used is from this site and is free when you sign up to get their stock photography emailed directly to you. Having pretty images for your blog that don’t cost a fortune is no longer an issue.