How to Choose the Right DIY Tool to Build Your Sales Page


Creating your sales page can be a huge stumbling block for those of you who don’t consider yourself tech or design savvy, but that doesn’t mean you have to pay a designer thousands of dollars to do it for you.

There are easy-to-use options out there for you, and I’m going to help you find your perfect fit.

Before we get into this, let me just start off by saying that when it comes to choosing the perfect sales page design software, I’m a firm believer that it’s less about the tool, and more about how you use it.

You can have the best piece of software available, but if you don’t take the time to really learn it and practice with it, it’s not going to do you any good.

In this post, I’m going to help you choose which DIY-friendly sales page software is the right fit for you – flowchart quiz style!

Just like you do in your favorite magazine — start at the top, answer each question and you’ll arrive at your recommended software at the bottom of the quiz. Easy peasy.

And for those of you who are less visual and more analytical, I’ve also included a table breakdown of my favorite options and their features.

(psstt. click on the image below to make it a bit larger!)



Sales Page Software Breakdown by Feature

OptimizePress Divi InstaPage Teachable
One-time Fee $97 $69
Monthly Fee Starts at $29/mo. Starts at $29/mo. (has a free option, but with very limited features)
Free trial available
Highly Customizable
Pre-Designed Sales Page Template Library Very minimal layout options
Can also create opt-in pages
Can also create eCourse membership sites
Mobile Responsive
Integrates with Mailchimp + Aweber
Integrates with Infusionsoft

*annual payment if you want to continue receiving updates

One option I intentionally did not include in this breakdown is LeadPages. Although, I use and love LeadPages, there is one thing I can’t stand it for and that’s sales pages. Because of the lack of customization with the templates, I want to pull my hair out every time I try to tweak a LeadPage template to work for my content. I highly recommend LeadPages for opt-in pages, webinar pages, thank you pages and even 404 pages – but not sales pages.


Launching something soon?

Use the Irresistible Offer Planning Kit to turn that seedling of an idea into your next paid product with these clarity and organization tools + templates.

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