If you’re anything like me, you ARE your brand. For me, my name actually is my brand. After all, I’m selling myself and then I’m selling my services. A lot of my clients came to me because they liked my personality first and then they liked my designs, not the other way around. They started reading my blog because they felt they could relate to me.
So, how can you turn your personality into your brand and business? You want to show off your unique outlook on life, tell some quirky jokes and paint your website with your favorite color, but you need to do it in a profesh way?
Let’s get started!
If you’re signed up to my newsletter, you know that I’m working on some rebranding. This all came about when I realized that I was showing my clients how to turn a personality into a new logo, but I wasn’t practicing what I was preaching. That’s not gonna work.
Here are a few ways to use your personality to win over clients and customers:
Website Copy – Write like you talk. If you’re bad at talking (who isn’t at some point in their lives?!), then hire someone to help you out. There should be a goal: make your readers either love you or hate you. You can’t play both ways. People are going to adore your work and personality and there are going to be others who aren’t very fond of you. That’s life.
Signature Color – Everyone should have a signature color… or maybe an icon. For me, I’m going to be using my favorite color, green. It’s been my favorite color for some time now and I know I won’t get sick of it anytime soon. I’m not actually sure why I didn’t use green in the first place… Pick a color and use it.
Headshot – Your headshot should be full of life. If you’re a corporate machine, keep it classy. If you’re an edgy designer, choose an awesome backdrop (think city, graffiti walls and so on). Professional photos are something to hire out when the time is right.
Fonts – What type of font describes your personality? Are you modern? Go with a clean sans-serif. Are you relaxed? Go with a handwritten script. My suggestion is to go to myfonts.com and do a little browsing. Bookmark the fonts that really stand out in your mind and make you go “That font was made for me!!”