I could preach all day about the importance of starting an email list. I’m so thankful that I listened to my mentors back in 2012 and started my email list soon after I went full-time in my business.
But just saying “start an email list” is one thing. Actually starting one and getting people to voluntarily hand over their email address is a completely different thing.
So how do you actually find people for your email list?
How do you grow your email list without paying for ads?
Before I share the top 3 ways I grew my email list in 2019, I first want to invite you to a free training I’m hosting next week all about the best ways to grow a quality email list in 2020.
This workshop is perfect for you if you have an email list started but you’re spinning your wheels trying to fill it with engaged subscribers who are ready and excited to work with you.
We’re going to talk about how top creators are growing quality email lists that help them earn a full-time living online, the real reason some lead magnets don’t convert and how to make yours convert like crazy and how to choose the strategies that play to your strengths so you can avoid overwhelm and see quality growth fast.
I’m so excited to dive into all of this with you guys. The workshop is happening on Thursday, February 6th at 2pm EST. Click the graphic below to save your seat!
Alright, let’s get into it. These are the top 3 ways I grew my email list in 2019…
1. Participated in a giveaway
I was approached by Elle Drouin from Styled Stock Society to join her for her birthday giveaway where she was going to give away a bundle of resources for female entrepreneurs. We were each required to provide a free gift towards the bundle and share about it at least once with our social media followers and email list.
The reason this was such a great list building opportuntity was because the free gift we provided was setup behind an opt-in form so anyone who wanted access to the free gift would need to actually sign up for it.
There were also 3 other girls who were participating, who were sharing it with their audience, which meant it was a great opportunity to get in front of other people’s audiences.
This collaboration brought in over 1,000 new subscribers for me.
2. Participated in 2 virtual summits
In 2019, I participated in 2 virtual summits – the Rebel Boss Summit and the Optin Party Summit.
Both summits were very similar as far as what I was required to do…
- Provide a 30 minute training
- Share with my email list and social media followers
Virtual summits are a great list building opportunity because you can offer the summit attendees a free gift they need to opt-in for. I take it one step further by also adding a tripwire offer to the other side of my free gift to generate a bit of revenue from the summit, as well.
The great thing about virtual summits is you have anywhere from 10-30 speakers who are all sharing the summit with their audience, which again is a great way for you to get in front of their audience for free. Just make sure you have a juicy training title and deliver a great training and you’ll maximize the number of people signing up for your free gift.
Each of these summits brought in around 200 new subscribers for me, but they also generated an extra $xxxx in revenue from a $47 digital product.
3. Launched a free mini-course
When I re-launched my Irresistible Sales Page course in November, I wanted to try out a new lead gen idea so I decided to create a free mini course to prime my audience before I launched my course.
I created the Sales Page Success Secrets mini course, which was a great way to not only build my email list but funnel subscribers into the masterclass I was doing to launch my course.
The topics were perfectly aligned and when I went back to look at how many of my new students had also went through the mini course prior to signing up, it was around 74%, so I’d consider that a success.
I haven’t actually done much to promote this mini course outside of my own audience, but it’s something I’ll be doing more of once I get an evergreen funnel set up for my Irresitible Sales Page course.
1. Host a live workshop
I’m going to be hosting a live workshop in February that will be both a list builder and revenue generator. I’ve never hosted a live workshop in this way before, so I’m really excited to play around with the format and see what happens.
One of the main reasons I want to host a live workshop is to test out a few ideas I have for future offers. Hosting a workshop first is going to give me a good idea of how interested people are in the topic before I spend a ton of time creating something new.
The strategy behind the workshop is something I’m still working on, but I’m definitely planning on doing something a little different because I’d like to eventually sell the workshop recording in the future.
2. Host a free challenge
I’m also planning on hosting a free challenge this year. I’ve never hosted a challenge and I really want to give it a shot.
I think it’s a great way to bring a group of people together to hyper focus on one specific outcome.
A challenge also has a much higher perceived value than say just a PDF, so you’re going to attract more people to a challenge than you would a PDF.
Right now, I’m just taking notes when I see someone else hosting a challenge doing something a little different. I think it’s so important to mix it up a little and find a way to put your own spin on everything you do, so that’s what I’m focused on now.
3. Participate in 3 summits
The summits I participated in last year were great list builders and added a little influx of revenue so I’m definitely looking to participate in more this year. I have a goal set for 3, but I’m open to doing more if they’re a good fit.
Putting this out there in the universe – if you have a summit and you’d like me to be a speaker, email me!
The great thing is that I now have a few training videos already created from past summits and trainings I’ve done inside my membership that I could easily repurpose for each of the summits so it take a lot less time on my end to prepare.
4. Be a guest on 10 podcasts
Because I was so focused on starting and growing my own podcast in 2019, I didn’t put any effort into being a guest on other people’s podcasts. Unless someone directly reached out to me asking if I’d be a guest on their podcast OR I had set up a podcast swap with one of my guests, I wasn’t doing more outreach than that.
This year I have a goal to be on 10 podcasts. I think podcasts are a great opportunity to get in front of new audiences, share your knowledge and offer a free gift to listeners to get them over to your email list.
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