Whenever I do a free training about creating sales pages, it’s a guarantee that someone will ask something along the lines of, “I sell X. Do I need a sales page for that?”.
And my answer is almost always the same, so I wanted to just share it here, in case you were asking yourself the same question.
If you’re on the fence about creating a sales page for your offer, hopefully this will clarify a lot of stuff on whether or not you need to create one.
Also, keep in mind that if you decide you need a sales page, it does not need to cost a fortune.
I show you how to design your own gorgeous sales pages in Irresistible Sales Pages. The reality is that you can create a sales page on a budget that gets amazing results.
Alright, let’s talk about whether or not you need a sales page for your offer.
What is a sales page and when do you need one?
Let’s start with the basics – what is a sales page and when do you need one?
A “sales page” is something you use to sell an online product, service or experience.
It’s where you tell potential customers about your offer so they can make an informed decision on whether or not it’s a good fit for them.
You need a sales page when you sell a:
- Premium service or experience (coaching, creative services, personal training, consulting, photography, etc).
- Digital product (eBook, self-study course, eCourse, retreat, conference, mastermind, group program).
No matter how special or unique your offer is, there’s always going to be one requirement for selling it — a sales page.
Sure, there are situations when someone has sold something without a sales page. I’ve seen it done before.
However, the only time it works is if you are enrolling people into a beta version of a service or course, or want to do an invite-only launch (which would still benefit from a sales page so you can send those people to a page where they can review the details).
You will create several sales pages as an online business owner. Every offer needs a sales page. And every offer needs it’s OWN sales page.
Having an Irresistible Sales Page for your offer…
…allows you to charge more.
…helps you stand out from your competitors.
…makes you look more professional and trustworthy.
…showcases your credibility and experience.
…keeps readers on the page longer, long enough to actually read the words.
…gives you more confidence to share your offer with the world.
Should my sales page be long or short?
You may think that only long-form sales pages work, since that’s the majority of what you see around the internet, but that isn’t necessarily true.
Your sales page needs to be as long (or short) as needed in order to get all of the must-have information on the page so your reader can make an informed decision about their purchase.
There are some other factors that play into the decision on whether to go long or short, so let’s touch on those.
Your sales page should be long, if:
- You’re charging a pretty penny for your offer — the higher the price tag, the more information your reader will need before making a decision.
- Your offer consists of lots of pieces, experiences, modules, phases, etc — the more complex your offer is, the longer the sales page needs to be.
- You’re launching a product or service in a market that isn’t familiar with your or your solution — I talked more about this in step 1 of this post.
Your sales page should be short, if:
- Your offer is a relatively low-priced offer that doesn’t require as much decision-making information.
- Your offer is fairly simple to understand and doesn’t need much explaining.
- Your audience is familiar with you and knows there’s a solution to their problem.
Looking for more help with your sales page?
For more help on writing your sales page copy, check out this post.
If you have a sales page, but want more eyeballs on it, check out this post.
If people aren’t converting on your sales page, check out this post.
Want to get a jump start on your sales page? Grab my brand new FREE guide – The Sales Page Starter Guide – to learn what you need to include on your sales page to make it your most profitable page!