Branding

6 reasons why your signature offering should have a brand of it’s own

This is Part 1 of a series on branding your signature offering. Over the next few weeks, I’m going to take you, step-by-step, through the branding process I use for mine and my client’s new signature offerings. These signature offerings can be in the form of online products, programs, courses and 1:1 services. Examples include: high-end …

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The biggest thing holding you back from ‘the next level’ and how to break free.

As entrepreneurs, and specifically as women entrepreneurs, we tend to compare, compare, compare. We compare ourselves to the successful women who have been in business for 10 more years than we have and we want what they have… like, right now! We compare ourselves to the successful women who seem to be overnight successes and …

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Exercise : Creating Your Brand Words

  Influential. Community. Refreshing.   Those are my brand words. Everything I do will incorporate all three of these feelings. Every book, every workshop, every blog post. I chose these three words, because that’s how I want to feel and that’s how I want my crew to feel. I want to feel influential when writing, teaching, speaking …

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NEWSLETTER / 04.03.2012

Building Your Brand Determine Your Core Values Core Values are the traits of your business that are different than others and help to explain why you decide to run your business in a certain way. It’s important to determine your core values, strengths, weaknesses and goals as one of the first steps to building your …

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NEWSLETTER / 03.12.2012

Building Your Brand Tell Your Story  The first step in creating a brand for your business is to have a story to tell. Think about what made you start your business in the first place, what passions do you have, what lesson are you trying to teach people, what gap are you trying to fill …

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