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    The Irresistible Offer Planning Kit

  • The Irresistible Offer Planning Kit

How to design a visual brand for your digital product

Over the last couple of weeks, I covered why your signature offering needs a brand of it’s own and how to create your offering’s brand strategy. This week, we’re digging in and covering how to go about designing a visual brand for your digital product. If you want to catch up on the last two […]...
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3 steps for branding your signature offering

Last week we talked about WHY you should brand your new offering and this week we’re going to talk about HOW. Much of this is the same if you are still in the phase of branding your main business, so feel free to use it for that, as well. Just keep in mind that branding […]...
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6 reasons why your signature offering should have a brand of it’s own

This is Part 1 of a series on branding your signature offering. Over the next few weeks, I’m going to take you, step-by-step, through the branding process I use for mine and my client’s new signature offerings. These signature offerings can be in the form of online products, programs, courses and 1:1 services. Examples include: high-end […]...
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Learn how to make your clients fall in love with you

Over the past few years, and through a number of mistakes and successes, I’ve come to understand what customer experience is really about and how to implement this said “experience” into your business process. Many of us get caught up on creating the perfect solution for our customers that we forget to take into account […]...
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Knowing your WHY can bring clarity, stop comparison, and build trust.

I’ve been reading Start With Why by Simon Sinek. My biggest takeaway & the most important thing I want you to understand: Understanding WHY you do what you do is the answer to understanding what you do and how you do it. If you don’t know WHY, decisions become harder to make, consistency staggers and […]...
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Exercise : Creating Your Brand Words

  Influential. Community. Refreshing.   Those are my brand words. Everything I do will incorporate all three of these feelings. Every book, every workshop, every blog post. I chose these three words, because that’s how I want to feel and that’s how I want my crew to feel. I want to feel influential when writing, teaching, speaking […]...
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NEWSLETTER / 04.03.2012

Building Your Brand Determine Your Core Values Core Values are the traits of your business that are different than others and help to explain why you decide to run your business in a certain way. It’s important to determine your core values, strengths, weaknesses and goals as one of the first steps to building your […]...
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NEWSLETTER / 03.12.2012

Building Your Brand Tell Your Story  The first step in creating a brand for your business is to have a story to tell. Think about what made you start your business in the first place, what passions do you have, what lesson are you trying to teach people, what gap are you trying to fill […]...
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