Case Study :: Betty Means Business

I’ve got a new case study up for Betty Means Business. This project was an absolute blast to work on, and it’s not over. Kate and I have an ongoing design relationship, so you’ll be seeing more in the future.

Betty Means Business Inspiration Board


Due to an injury, Kate was forced to reevaluate her career. Ultimately deciding that her passion lied within creating an online community for creative women entrepreneurs. Kate was working with another designer before she contacted me.


Kate was having communication issues with her previous designer. They didn’t seem to be on the same page of the vision Kate had for her new endeavor. Kate was looking for a designer to act as her creative director that showed just as much passion for the project as she did.


When Kate approached me with this project, it didn’t take long for me to know that I wanted to be a part of it. In the past, I had brainstormed ideas for a similar online community, so this was my chance to live out those ideas and help Kate build her dream business.

Kate and I were on the same page throughout the entire project and continue to have an ongoing relationship as we create future projects for Betty Means Business.

The Betty Means Business website was developed using WordPress. The letterpress business cards were printed by Steracle Press in Chicago, IL.


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