My most recent brand launch was for Jessica Matushek’s blog, J’ess La Vie. If you remember, I worked with Jessica and her husband, Peter, to update their photography business branding a couple months ago.
Jessica came to me for this new project because she felt uninspired with her old blog and wanted a fresh new start. That included a new name, logo and blog design.
WHERE SHE WAS
Jessica has been blogging for a while now, but was never able to settle down and claim a place as her own unique space. She wanted a quirky place to share her unique lifestyle with readers.
PROBLEMS WITH THE BEFORE
The design didn’t reflect her personality, and didn’t motivate her to write. The blog design was incomplete and not inspiring. I wanted to make sure that by the time this launched, she was excited to write!
I started the process by sending Jessica a Q&A to determine the exact personality she wanted to reflect in her new blog design. After reviewing the answers and working together to pull inspiration from around the inter-webs, I created a project mood board and got to work designing.
I wanted to give Jessica a unique layout to show her edgy side. It was a way to go against the grain and stand out.
The blog was custom designed on the WordPress platform, allowing easy content management.
The blog also has an advertising integration plugin that allows clients to easily change out advertisers.