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NEWSLETTER / 04.03.2012

Building Your Brand Determine Your Core Values Core Values are the traits of your business that are different than others and help to explain why you decide to run your business in a certain way. It’s important to determine your core values, strengths, weaknesses and goals as one of the first steps to building your […]...
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MARCH OVERVIEW

March was good to the business. It was my first, full official month of being a full-time business owner and it was definitely all I could ask for. I look forward to what the upcoming months will bring, and I’m planning some pretty exciting things that I can’t wait to share! Here is a little […]...
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BRAND LAUNCH: MATUSHEK PHOTOGRAPHY

I’m so excited to reveal the new brand design for Matushek Photography. It was so much fun to create and Jessica was great to work with! I met Jessica when I interned for Chicago Blogshop, and I’m so happy she decided to work with me on her brand redesign. I’ll show the before and afters […]...
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SURVEY GIVEAWAY WINNER

At the beginning of the month, I asked a group of creative businesses to complete a survey to help figure out a few aspects of my business. I want to say thank you to everyone who filled out the survey! I got great responses back that were super helpful! I also promised a little something […]...
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QUICK QUESTIONS

As I gear up for a website launch tomorrow, I’m starting the planning for my E-courses and Workshops. I would love to get a little bit of feedback from you to see where I should focus my time first! I have a quick, 5 question survey that I would love for you to fill out! […]...
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LEARN TO FOCUS

  Focus is something I have an issue with. I have a lot of ideas floating around up in my head and I just want to execute them all this month. I don’t want to have to plan out an entire year’s worth of ideas, because how do you choose which to work on first. […]...
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JUSTIFYING AN IDEA

  Sometimes I feel myself getting really flustered after thinking of a great idea to help build my business and promote myself as a creative business branding expert. This is typically how my idea generation feels: 1. Thought of a great idea! Yay! 2. Write down my notes and ideas using Evernote. Make sure to […]...
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NEWSLETTER / 03.12.2012

Building Your Brand Tell Your Story¬† The first step in creating a brand for your business is to have a story to tell. Think about what made you start your business in the first place, what passions do you have, what lesson are you trying to teach people, what gap are you trying to fill […]...
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BUSINESS WITH INTENTION WORKSHOP

Do you live in Chicago and own a business but need a little help going in the right direction? I know first-hand how hard it is to focus on your own business when you are trying to make your clients happy at the same time. It’s hard to find that happy-medium and the time to […]...
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BRAND VS. DESIGN

There is a big miscommunication among business owners and designers when it comes to brand vs. design. So, what is the difference? A brand is an emotion or feeling that you communicate with your customers and clients. A design is a way to communicate that emotion or feeling. A successful brand has a distinct personality […]...
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