Choose one of the following. Are you:
A. A small creative business who provides creative services
B. A small creative business owner who provides products
C. A small creative business owner who provides services & products
Well, whichever you choose, the answer is the same. You SHOULD have a monthly newsletter for your small creative business.
I can’t stress to my clients enough how important it is to be providing an opt-in box to your readers, clients and customers.
See that little box over on the right, the one where you enter your name and email address. Yes, that one. That’s how I keep up with all of you! I want to make sure you know what I’m up to and I want to share valuable resources I run across for my business that may be able to help with your own business.
A monthly (at least) newsletter is key to staying in communication with the people who want to keep up with you! There are probably a good group of customers out there who want to know when you’re new product line launches. Or they want to know which conference you’ll be speaking at next. All items that continue to build a relationship with your audience. KEY!
Here are my top 5 reasons why your creative business should have a monthly newsletter:
01. TO KEEP IN TOUCH WITH PROSPECTS
Continually putting your business name in front of your prospects is the most important way to ensure that you stay in business. Your newsletter should be thought of as another marketing tool, but a marketing tool that your customers ACTUALLY signed up for, so obviously they want to see it.
02. TO SHARE IMPORTANT UPDATES ABOUT YOUR BUSINESS
Do you have a seasonal product line launching soon? Are you moving your business to another state? One key way to make sure that your most loyal customers and clients are up-to-date is to announce it in a newsletter.
03. TO PROVIDE VALUABLE INFORMATION THAT POSITIONS YOU AS AN EXPERT IN YOUR INDUSTRY
The best way to provide valuable information in your newsletter is to expand on a topic of interest. This is your opportunity to go into more detail than you would on your blog, and give your readers the nitty-gritty of the subject. Make sure you communicate this benefit of signing up for the newsletter, because you want to give people a reason to sign up. Another way to increase sign-ups is to offer a product, such as an e-book download on the topic of your expertise.
04. ANOTHER WAY TO SHARE YOUR STYLE WITH THE WORLD
The more you can get your brand style in front of people, the more often they’ll recognize it’s your work without even seeing your name.
05. TO BUILD A LEVEL OF TRUST AND LOYALTY WITH YOUR CLIENTS
Because your email newsletter is delivered straight to your reader’s email, it emulates a more personal form of communication than any of your other marketing tools. Use this opportunity to build your relationship with your clients and prospects.
UPDATE: I use MailChimp for my email newsletter and couldn’t recommend it enough!