1. Invitation to sign up to your mailing list.
Instead of your generic opt-in box that you use throughout the rest of your site (telling them about your free ebook), remember what they just got done doing at the end of your post… READING.
Make sure the invitation to sign up to your email list reflects this.
Invite them to get more posts like the one they just got done reading, delivered straight to their inbox for free.
Your blog posts are typically the most visited pages on your site, so leaving off an opt-in box here could be costing you opportunities to grow your community.
Here are a few great examples of how single post opt-ins are being used:
2. Links to your services/product page as it relates to the topic you’re talking about
Writing a post about 10 unique blog post ideas and have a service where you work 1-on-1 with clients to help them with their editorial calendars and post ideas? They deserve to know that.
Linking to your services within your blog posts is a great way to drop in the “hey, I do this!” without being annoying and pushy.
Even better, see #3 below.
3. P.S. blurbs at the bottom of your blog posts.
This is a casual way to keep people on your site and lead them to the next step you want them to take. I’m just starting to test this out and love using it a few different ways.
Here are a few ideas on how you can use your P.S.:
- Link to related content on your blog
- Link to your services that relate to the topic of the post (see #2 above)
- Link to “you may have missed” announcements (from your blog, Twitter, Facebook, etc)
Bonus: This is also something that is really smart to use in your email newsletter. Most of us are skimmers (as in – we don’t read the entire email), so placing a P.S. at the bottom of the newsletter with the information they need to take action on could seriously increase conversions.
How many of the above are you already doing? Which one do you need to test out still? Leave me a comment below and let me know!
Got another suggestion? Let me know in the comments below or tweet it out to me.
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