2013 : Year in review

Welcome back, friends!

I figured a great way to kick off 2014 here would be to sit down and review 2013. I admit that I’m pretty bad at reflecting on things. I’m not a very patient person, so getting me to sit down in one spot for more than 30 minutes to review what’s happened in the last year is HARD. But I’m doing it. Because I know I’ll be better once I do it.

So, here goes nothing…


January started out with finishing up some awesome design projects, and working on my first online product, PowerPlay. That was a huge learning curve last year in terms of the types of things I want to offer in the future. Before that, I had only offered 1-on-1 design services, so this was a fun experiment to test out.


February was when I launched a new signature offering, the Sweet Spot Sessions. I remembered I launched 5 spots on my birthday and sold out within a few hours. It was the best birthday present ever. And a clear sign that I was onto something.

In April, I launched a more long-term version of the Sweet Spot Session, my 3-Month Brand Intensives. This one was kind of a flop. I didn’t put too much into marketing it, only to my current Sweet Spot Session clients. I don’t think I was really feeling it, which is why I didn’t put too much into talking about it. I also hired my first coach. It was a one-off session, but it was so great to be able to talk through some things with her and get feedback. Hiring an ongoing coach is something that I want to do more in the future, when the budget is right. I think it’s really valuable to have that form of accountability with you.

Why you don't need a fancy office, loans or a business plan to start your business

June brought the Clarity Sessions. A quick, 60 minute call with a 30 minute follow-up session. These were a big hit to get new clients in the door. Some of these clients turned into Sweet Spot Session clients. Some of these clients later turned into design clients. I also published my first video blog post on… “How to finally hit publish on your first video blog post”. Clever topic, I know.


In August, I launched my first live online course, Irresistible Offerings. I gave myself about 2.5 weeks to promote the workshop before we officially kicked off. I had 13 people enroll the first time. 3 people enrolled for the VIP level, which included custom sales page copy written by Nikki Groom (who I also collaborated with on a lesson in the actual workshop), and a custom landing and sales page designed by me and developed by Alison Monday. This was a true collaborative effort, and I picked some of the best ladies to work with. In fact, we’ve got another collaboration in the works. Stay tuned!


September was the launch of my new website. As a designer, re-designing your own website is a very daunting thing. It’s not something I really look forward to, just something I know I need to do. I’m already anticipating another refresh for this year. I also re-introduced my design services this month. I booked up pretty quickly. The services included my full brand development package, along with smaller projects like eBook designs and sales page designs. The latter were new adventures for me, and quickly becoming my favorite type of project to work on. I also ran my first giveaway in conjunction with my new website launch.

I also joined a mastermind program in September, that has shown me that surrounding yourself with like-minded women, doing the same thing as you (running a business) is crucial to keeping your head on straight. I want to play around with a few mastermind concepts of my own in the future, just because I’ve gotten so much out of the one I’m apart of.


photo credit: Anna Paschal Photographymakingthingshappen.com


photo credit: Anna Paschal Photography + makingthingshappen.com

In October, I attended the Making Things Happen Intensive, and got to meet a formerly internet-only friend, Amber McCue. Living in Michigan means that I don’t really get to meet people face-to-face as often as I would like, so I try to plan at least one trip each year where I can connect with people I know in an in-person setting. This intensive was amazing. Here’s my recap on it.


photo credit: Anna Paschal Photography + makingthingshappen.com

November was the end of my Sweet Spot Sessions. I had my final call with my last SSS client. I learned through that process the types of clients I liked “coaching” or “advising” and I plan to expand on that and create new offerings specifically for them. So, it was a great opportunity to not only help other people, but also realize who I can help best in a coaching situation.

Steven and I also took a little stay-cation at a B&B about 2 hours away from home. It was seriously the most relaxing weekend I’ve ever had. The only regret was not bringing Friends or Gilmore Girls to watch while we lounged in the jacuzzi tub or bed all day/night long.


December was a mix of wrapping up small design projects, launching the Irresistible Offerings course as a self-study workshop and prepping for my 2 weeks of vacation. Those 2 weeks of vacation were much needed and very much cherished.


2013 was great, but 2014 will be better.

Cheers to a crazy new year! – Amanda

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