I feel like I should be starting this post with a cheesy joke about a chicken and an egg, but I’ll spare you.
Instead, we are going to talk sales pages, sales funnels and which comes first.
On one hand, you want to start getting people onto your email list and interested in what you’re selling so that more people know about it and will buy your offer.
On the other hand, you need somewhere to send people to actually buy your offer.
Which do you focus on first?
Here’s the order I recommend following when you want to launch a sales funnel for your program:
Step 1: Start an interested list for your program
If you are launching a brand new program, the first step is always setting up an email list that people can hop onto that are interested in what you’re creating. This serves 2 purposes — proving that people are actually interested in the topic and building up a list of highly targeted people you can contact when your product does launch.
Step 2: Send the interested list relevant content
This is a great thing to do while you’re creating your sales page. You want to keep everyone engaged in what you’re doing by sending them valuable content that relates to your program.
Step 3: Create + launch your sales page
Now is the time that you create and launch your sales page. Like I said up top — in order to have a sales funnel, you need somewhere to actually send people who are interested in buying your program. That’s where your sales page comes in.
Step 4: Set up your sales funnel
Once you’ve launched your sales page, you’re ready to put your sales funnel into place.
I always recommend doing at least one live launch of your program, rather than jumping straight into an evergreen program, because it’s much easier to create hype and excitement over a live launch.
This first round of launching will also help validate your idea, if your offer is brand new.
Once you’ve got the first launch under your belt, it will be much easier to set up your sales funnel with all of the pieces already created.
Want to learn more about sales funnels?
If you want to see exactly how my sales funnel is set up, you can start by opting in to my free resource, the Irresistible Offer Planning Kit. From there, you’ll see exactly how my sales funnel works and continues to attract new people into my evergreen programs.
Plus, you’ll get some pretty handy templates to help you map out the outline and content for your new evergreen programs.