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What I’m Focusing on in 2016 (Plus, a Massive Giveaway!)


When I reflect on 2015, it was a year where I felt like the majority of the time I had my head down in the sand, doing the work, coming up sparingly to breathe and connect with my audience. While I think you have to have years like that, and they are vital for your growth, 2016 is going to look a little different.

Before we jump into what I’ll be focusing on in 2016, there were a few special things that happened in 2015 that are worth mentioning.

  • I finally reached (and surpassed) my yearly revenue goal of $100,000 and landed at a year-end total of $124K (and was able to write myself a paycheck every month for a good portion of that). This seemed like a huge hurdle to cross, and with mostly 1-on-1 work with a very small team (me and 1 other designer) contributing to that number, it explains why I felt like I had my head in the sand for the majority of the year.
  • I traveled to Canada in June to film with Natalie MacNeil for the new Conquer Camp videos.
  • I traveled to Mexico in September to meet up with my mastermind buddies.
  • I established an incredibly narrow niche by focusing on custom e-course design projects and teaching DIY e-Course design strategies.

Let’s pause for a moment and talk about that last one. I think I could go on and on about how important it is to narrow your niche, but let me jot down a few fun things that happened last year as a direct result of doing it:

  • I launched my signature program, Irresistible Sales Pages to help establish myself as the go-to-girl for all things DIY e-course design. I started with the sales page piece because it’s generally one of the first and most important steps to launching an e-course that I knew a lot of people struggled with. The results on the first launch were great (you can read my post-launch recap post here) and now the course is running as an evergreen product (always available to purchase).
  • I partnered up with Courtney Johnston to launch the Sales Page in a Weekend workshop.
  • I got asked to be a 2016 mentor for The Conquer Club to talk about DIY Sales Page Design.
  • I was interviewed on podcasts and asked to teach workshops for other programs.

Alrighty, now let’s chat about 2016 and what I’ll be focusing on this year.


What I’ll be focusing on in my business

1. Retainer clients and less custom projects for new clients. Although I love working on these custom projects for new clients, these are far more time consuming for me at the moment than my retainer clients, and my retainer clients pull in more monthly revenue and make me so happy. Instead, I’ll be focusing on my retainer clients, booking 1-2 more for the year and taking on a very select number (I’m thinking 2-3) of custom design projects.

2. Creating and launching a sales funnel for Irresistible Sales Pages. Since I decided to set this up as an evergreen digital product (meaning that it’s always for sale), building my list and bringing in new leads on a daily basis are going to be crucial to hitting my 2016 goals for revenue and reach.

3. Creating consistent content that is both super valuable free. There were times in 2015 where I felt like my content was consistent and on-point, but then there were times when it fell by the wayside while I was focused on 1-on-1 design projects. This year, I’ve set new blogging and content goals for myself that include at least 2 posts per month and at least 1 new free resource every quarter. Each resource will focus on helping you be able to brand and deliver your e-Course in style.

4. Launch a new evergreen program that teaches people how to design their own gorgeous e-course membership sites. This is really a result of so many requests from my community and current Irresistible Sales Page customers, because it’s such a perfect next-step program. I’m aiming to launch that program in March/April before maternity leave.

Because my life isn’t only about my business, and I thought it might be interesting to hear both, I’m also including the list of what I’ll be focusing on in my life.


What I’ll be focusing on in my life

1. More adventures. I’d love to become a member of some fun organizations like the children’s zoo and YMCA now that Logan is getting a little older.

2. A 3 month maternity leave, which includes making sure I have enough cash in the bank to continue paying myself each month I’m on maternity leave.

3. Date nights. Maybe this is high on my mind, since it hasn’t happened in a while because of the end-of-the-year hustle and bustle, but we’d love to get back to weekly (or at least bi-weekly) date nights. This means finding a babysitter who is available on weekends and scheduling it into the calendar.

4. Moving to a bigger home. We’ve quickly outgrown our 3 bed/2 bath house we purchased in 2014. Besides looking for a bigger home, we’re also looking for one that we can put a little work into. The house we currently live in was practically brand new when we bought it, which meant little need for updates and personal touches. I’m really looking forward to a new home we can turn into ours and grow with our family.


Giveaway time!

Just for the fun of it, I’m doing a massive giveaway this week. Turns out, I ended up with an extra copy of some of my favorite 2016 planning resources, and I thought you might like a shot at winning them for yourself.

Each prize will have 1 separate winner and I’ll announce the winner via email and on Instagram next Monday, January 18th.

The giveaway starts NOW and ends on Friday, January 15 at midnight CST.

Here are the prizes up for grabs:
Prize #1: A brand new copy of The Conquer Kit by Natalie MacNeil.


The Conquer Kit is a creative business planner built for women entrepreneurs. You’ll have so much fun filling out this gorgeously designed workbook with full-color pages and countless number of exercises.

Prize #2: A Leonie Dawson Shining Life Planner Bundle.


This prize includes a copy of the 2016 Shining Life Workbook, 2016 Wall Calendar and 2016 Daily Planner to help you get set for an amazing 2016.

Prize #3: A brand new copy of the Savor the Success 90-Day Action Planner.


This is the amped-up version of our best-selling Daily Action Planner made of two components that work together: Weekly Pilot Plans and Daily Action Plans. People have been buzzing with praise for this little book’s high impact on time management.


How to enter the giveaway:

Enter the giveaway by completing at least one of the entry options below. Each option gives you one raffle ticket into the giveaway, so the more options you complete, the better chance you have to win a prize!

Option 1: Leave a blog post comment below this post and tell me one big thing you’ll be focusing on or creating in 2016. I’d really love for you to do this one, if nothing else! Nice and simple, just tell me what you’re working towards.

Option 2: Tell your friends. I’d love for as many people to get a chance at this giveaway as possible, so the more times you share this with your friends, the more times you’re name will also be entered to win. :)


Enter the givaway here:

a Rafflecopter giveaway

  • Oh, so excited for all that you are doing:) I am going to be working with Courtney on my sales page and will be coming next you for the format:)

  • I’ll be working on paying more attention to my side project website (it gets ignored often!)

  • Kathy Greeley Campbell

    Oh I love this whole thing!

    I’m going to concentrate on finishing the residual income projects that I’ve thought up. All the ones that I’ve started and just never got around to actually finishing.

  • Amanda

    This is really cool! I’m starting my own blog soon and have been trying to figure out how to better organize my planning time to get it up and running effectively!

  • Congratulations on an amazing 2015 and thank you for sharing your 2016 goals! I’ve been following you and Courtney and it’s awesome to see what you’ve both accomplished!

  • Sarah Oleson

    I’ll be working on launching my online shop for greeting cards and blogging about the importance of written communication – super excited!

  • This is so awesome! The one main thing I’m working on this year is killing it with my Kickstart Your List ecourse :)

  • Amanda LeBlanc

    Looking forward to your new program! My goal for 2016 is creating a gorgeous membership site for my group program Create Your Passion Plan!

  • Amanda great post! And this year I am going to focus on helping my ideal clients to build a business that really fits into their lifestyle and means they can truly rely on the income as it’s not only consistent but also growing.

  • Only 1 thing? Lol, I guess since we’re planning to launch 2-3 courses this year, I should say my business. :) Thanks for putting this giveaway together!

  • My big thing that I’m focusing on this year is doubling my email list!

  • Jennifer

    I’m focusing on building a foundation for launching a new business.

  • Tricia Isham

    I’m focusing on learning the fundamentals of building a freelance career.

  • Gabriella DiPillo

    I will be focusing on giving my all at work, as the small business I work for is re-branding and growing. I know this will be a great learning opportunity for me and hope to use the tools and procdures to one day have my own company. Thanks for the insight and giveway. Just stumbled upon you via Pinterest, and will be reading more!

  • Kat Arnold

    Now that I’m finally getting a handle of working for myself I’m going to spend 2016 working on really finding and owning my niche.

  • Kim

    Hi Amanda,
    Sounds like you had an amazing 2015. Congrats on baby #2! I have big plans for both my family and career in 2016. First I’ll be enjoying the rest of my maternity leave with my 2nd babe. Then I plan to finally birth my business baby woohoo! I need to create and promote my first copywriting offer, plus get a website up and running once I’ve gotten a few practice clients. Im taking one day at a time toward my mompreneur dreams :)

  • frikkenduckie

    Great giveaway! This year, I’ll be focusing on learning as much as I can to gain the knowledge and skills I need to take my dream of creating my own little bikini business into reality.

  • Love the goodies in the giveaway. Thanks so much for sharing your goals. In 2016, I am focusing on my brand new parenting challenge for Moms. It includes videos that I’ve had to “force” myself to do…hopefuly it will get easier.

  • RoseGrey

    Great giveaway prizes! And many blessings for your new baby arrival this year! :D

  • RoseGrey

    Thanks for the great giveaway. I’m getting my new biz off the ground and am amazed at the wonderful direction it has been taking of its own accord – from starting with my own inward art focus to becoming outwardly focused on art for self healing for women. Very happy to have recently found your website and looking forward to learning much from your offerings. Many blessings for your new baby arrival this year! :D

  • I’m focusing on the launch of my second business! Thanks for all you do for this community, Amanda!

  • Melissa Renfrey

    Great goals, Amanda. I too plan to be more consistent in 2016 with my content – both blog and free resources. I also plan to launch a membership site soon which is very exciting!

  • Hello :)
    In 2016, I’m focusing on me : I want happiness, peace and serenity, in my personal life as in my business.Thank you for the Giveaway !

  • Anis Nashwa

    Thanks for the great giveaway Amanda ! I am focusing on finishing my thesis and graduate my bachelor degree with distinction this October. Wish me luck ! ;D

  • Jessica Klein

    Love your goals, Amanda! Thank you for sharing them :) xo

  • Jess Jacques

    Love all of your posts. Among other things, I will be focusing on creating a set of designs, charity work, and my family!

  • Kadi

    You are such an inspiration! Talk about hustle! For me, I’ll be working on a professional certification. On the side, I’d really like to infectious and carve out a nice… So that when I have the cert, I can blow the Internet away with something new!

  • Kimberly Nicole

    I am starting a new business, so definitely organization is my focus!

  • Love your upbeat attitude. I will turn 62 years old on January 18th. This year I am publishing my book and hopefully will be able to team up with you to create an E-course. Life is good!

  • Lara

    The ONE thing? I’m focusing on growth and expansion. I recommitted myself to working for myself again just 5 months ago, and growth and expansion are what’s going to lead me to the rest of my ‘things’! <3

  • The one thing I’m most focused on for 2016 is taking and passing my NCLEX to get my nursing licence :)!


  • I will be focusing on growing my passive income so I can spend more time with my family!

  • Meghan Hartman

    My focus for 2016 is to develop a writing habit.

  • Lici Lee

    For 2016 I’ll be focusing on my family and its growth .

  • Beth Ewing

    Awesome! So excited for all you’ve accomplished and hope to work on this year. 2015 was was a hard one, in many ways. My focus for 2016 is to overcome and return to JOY.

  • Marina

    Love your list Amanda, so happy you have given yourself time to hang with bub. I love that we can have flexible businesses to work around our kids. I’ve done it now with four kids and to see two of them spreading their wings and taking off into the world is a wonderful thing.
    I’ll be focusing on getting a few business projects out into the world. It’s scary stuff on some levels, but mainly it’s exciting. Just dotting i’s and crossing t’s to ensure a fairly smooth run to get gong :)