How is everyone handling holiday stress?
Your tree is probably up, half your shopping done, family already coming to visit. No? Just me, then?
I’m here to share with you a little discovery I made when I was launching PowerPlay.
It was my first program launch. I had no clue what to expect. I completely undervalued myself and my amazing posse, because the launch was extremely successful.
Even though, I could go on and say that the brilliant sales page copy I wrote was what did the trick, I know that I’d be wrong.
You see, it was a last-minute decision I made that catapulted the sales through the roof. Something that I hadn’t even thought of until the day before the launch.
I’m afraid that if I wouldn’t have included this tiny little feature/benefit/whatever you wanna call it, I wouldn’t have had so many signups in the first 72 hours.
A private Facebook group.
Something so simple as using your connections and resources to bring together a group of wonderful, powerful and motivated creative women. A group that can now support each other, help hold each other accountable and use their own resources to point someone else in the right direction.
I’ll be honest –
When the idea struck me at first, I was hesitant to add it based on the nature of the program.
A guilt-free look inside my business.
I was afraid nobody would want to claim that they joined – which risked the fact that nobody would spread the word. I was willing to take that risk, because I knew that helping out even 20 people would be worth it.
This just goes to show you that those last minute decisions, the ones you are hesitant to even give a second-look, could be the ones that separate a successful program launch from a flop.
My point –
Use every resource at arm’s length to make your programs/products/services better than they were ever going to be.
Strive to under-promise, over-deliver.
Pack it with value and price it according to the perceived value.
PS – Are you interested in gearing up for 2013 with a rowdy bunch of motivated (and very communicative) women? The PowerPlay Facebook group has over 60 members and I know each of them would just love it if you were to introduce yourself! Learn More.