04.08.2014

Launched : Big Lick Branding

I’ve got a new LAUNCHED feature this week for you (still trying to catch up on sharing all of my recent work with everyone!)

I worked with Leigh to create a brand new business, that will eventually take the place of her full-time job in the future (yippee!!).

We started the process by identifying what she wanted to do and who she wanted to serve.

The business is built around helping hospitality businesses (mostly local restaurants) create exceptional customer experiences.

Then, we started collecting inspiration for the look & feel we wanted to convey through the brand. What we came up with is something very rustic and “farm chic” (totally made that up).

Once we were set on the style and color palette, I developed a logo design and brand new website (which is more of a blog-style site for now, while she builds up her content and tribe).

STYLE BOARD

BigLickBranding-moodboard

BRAND ELEMENTS

blb-finallogo

blb-brandelements

FINAL WEBSITE

blb-website

VIEW FULL PROJECT DETAILS IN PORTFOLIO →

 


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  • http://www.kayliwanders.com/ Kayli Schattner

    Hi, Amanda! I just wanted to drop by and say that your 3 Steps to Brand Clarity ebook is helping me so much. I’m in the formulation process of my business and have so many different ways it can go (I’m seriously so passionate about maaany different things!) and your worksheets helped me narrow it down so that I had a much more concise vision. I’m now so darn excited about my launch. Who knows, maybe we can even collaborate in the future! Once again, thanks for creating such a helpful tool + being an entrepreneur inspiration!