Facebook is one of those tricky subjects that business owners do a ton of research on just to understand how it works best.
The truth is, it’s really not that hard to understand.
The goal of Facebook is to engage with your customers.
The easiest way to engage with your customers is to get them involved and make them feel like they’re a part of a large imaginary team cheering for the same thing – in my case, CREATIVE BUSINESS SUCCESS!
I don’t have a very large number of Facebook fans, but what I do have are very engaged fans. From the small numbers that I have, my Facebook page feels like a small community centered around creating success for small creative women.
I’ve rounded up a few ways that I engage with my fans and how Facebook finds great clients.
First up -
Post behind-the-scenes photos of your life, business and projects.
I, by no means, have a glamourous life. I work from home, don’t go to fancy parties and don’t have very good natural light in my office. But, what you don’t understand is that your fans and followers don’t care. They just want to know what you’re up to, what you’ve been working on and what a normal day looks like for you – even if you work all day in your pajamas. Give them something.
You’ll find that most people can relate to your normal life and will respect you for your honesty.
Get them involved.
Ask them what their biggest goal is for 2013.
Ask them what they wish you’d talk about.
Ask them what their biggest fears are.
Ask them what they wish they knew how to do.
Post quotes that resonate with you.
This has seemed to be one of the best ways to connect with followers.
If there is a quote that really stands out to you, chances are that your followers are going to love it, too.
Share it and you will be surprised with the feedback. Everyone needs to hear a little motivation every day.
Post industry-relevant news.
Did a new app come out that your followers would love? Share it with them!
Is there a new update available for your client’s web software? Share it!
Link to your blog posts.
And the most obvious – use Facebook as a marketing tool for your own blog.
I suggest uploading a photo (maybe the one that you used in your blog post), adding a description and a shortened link.
The alternative is writing a small description and pasting your link, which will then bring up a thumbnail of the image used in your post. I choose not to do it this way, because I like my images to be larger. Plus, it just looks cleaner.
Want to share your Facebook page with my readers? Leave a comment below with your Facebook page link and tell me what engaging content you’ve tried in the past and what has worked for you!