Most people are afraid to admit that they are experts at their job. They probably fear judgment, based on the fact that there is always going to be somebody who knows more about something than you do.
The truth, however, is that nobody knows or does what you do in the way you do it.
I just came back from a design retreat with 20 other talented women.
I could have left the retreat feeling overwhelmed, under-accomplished, and defeated, but instead I felt lucky.
I felt lucky to be the youngest among them, doing what I love. Maybe I didn’t know as much about certain things or haven’t reached the same tier of success, but I was okay with that.
I had a conversation with Kathleen about how many designers there are compared to how many small creative businesses there are that need our services.
The people who need our services outnumbers the amount of designers by so many, and the best part is that there are different matches for each business. There is plenty of work to go around.
The point is, you ARE an expert at something. You know something or care more passionately about something than other people do and I think that it should be your job to teach and promote that expertise.
Here are a few ways to start positioning yourself as an expert::
Choose a specific topic that you want to be known for
Maybe that means helping employees make the leap to full-time business owner, or teaching people how to use their DSLR camera.
Choose your topic and reach out to blogs that have had similar guest writers as you. Offer to write them a guest post on your specific subject.
Make your name known for this topic.
Back up your expertise with praise & case studies
You can tell people that you’re an expert, but you should be able to back it up.
Show them case study examples of where the company was before you entered, and where they are now that you worked with them.
Show them testimonials from past clients or customers. Recommendations go a long way, and most people won’t hire you until they’ve read what other people have to say about you.
Set your services apart
Offer something that nobody else is offering.
This shows that you have the leg up on competition, you’re ahead of the curve and you know what’s going on.
Your turn. Leave a comment below and tell me how you’ve positioned yourself as an expert or why you’re struggling to take that stand.
P.S. We’ve got a special guest post coming up next week. I’ve called in an expert copywriter to help everyone tackle their scary “About” page. My awesome subscribers will be getting an exclusive copywriting exercise, too, so you might want to sign up now!