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If you’re anything like me, you ARE your brand. For me, my name actually is my brand. After all, I’m selling myself and then I’m selling my services. A lot of my clients came to me because they liked my personality first and then they liked my designs, not the other way around. They started reading my blog because they felt they could relate to me.

So, how can you turn your personality into your brand and business? You want to show off your unique outlook on life, tell some quirky jokes and paint your website with your favorite color, but you need to do it in a profesh way?

Let’s get started!

If you’re signed up to my newsletter, you know that I’m working on some rebranding. This all came about when I realized that I was showing my clients how to turn a personality into a new logo, but I wasn’t practicing what I was preaching. That’s not gonna work.

Here are a few ways to use your personality to win over clients and customers:

Website Copy – Write like you talk. If you’re bad at talking (who isn’t at some point in their lives?!), then hire someone to help you out. There should be a goal: make your readers either love you or hate you. You can’t play both ways. People are going to adore your work and personality and there are going to be others who aren’t very fond of you. That’s life.

Signature Color – Everyone should have a signature color… or maybe an icon. For me, I’m going to be using my favorite color, green. It’s been my favorite color for some time now and I know I won’t get sick of it anytime soon. I’m not actually sure why I didn’t use green in the first place… Pick a color and use it.

Headshot – Your headshot should be full of life. If you’re a corporate machine, keep it classy. If you’re an edgy designer, choose an awesome backdrop (think city, graffiti walls and so on). Professional photos are something to hire out when the time is right.

Fonts – What type of font describes your personality? Are you modern? Go with a clean sans-serif. Are you relaxed? Go with a handwritten script. My suggestion is to go to myfonts.com and do a little browsing. Bookmark the fonts that really stand out in your mind and make you go “That font was made for me!!”

Let that personality shine!
  • Yup. It’s all about personality – but understanding who you are can be a challenge. The willingness to figure out who you really are/who your “brand” is, is so rewarding! Keep up the great work.

    • Amanda Genther

      I couldn’t have said it better myself! You’re so right about the willingness part!

  • You are awesome! This is perfect! I tell my clients all this too, and funny, I don’t practice what I preach either. I wonder if 10 years ago I would have gone by own name and not small shop. But yes, I tell them all they have to brand themselves! Well said.

    • Amanda Genther

      Thanks Erika! I think it’s just as designers, because we are exposed to SO many possibilities. But, eventually we have to decide, too!

  • Sounds like a great plan! I love this idea of using your personal taste to identify your brand.

    • Amanda Genther

      Yes, I think it works great when you’re building a personal brand! Think of it as how you want to represent yourself to the world. You have the chance to build both your name & your business!

  • Well said Amanda…and good food for thought. I especially relate to your suggestion on writing like you talk. In fact, I knew I was throwing caution to the wind when I first emailed you about helping me with my rebranding. I appreciated your feedback to my ‘stream of consciousness’ approach. I look forward to seeing your rebranding progression.

  • Pingback: HOW TO BE AMAZING AT BEING YOURSELF | Amanda Genther | BEKA()

  • First off, I love every bit of advice I read on your blog! If you find the time, I would appreciate your two cents on your first impression of my blog design.