Those are my brand words. Everything I do will incorporate all three of these feelings. Every book, every workshop, every blog post.
I chose these three words, because that’s how I want to feel and that’s how I want my crew to feel.
I want to feel influential when writing, teaching, speaking – influencing them to create a powerful brands of their own.
I want to create a sense of community in every aspect of my business so nobody feels alone.
I want the content, images, design and videos to feel refreshing – like a breath of fresh air.
Choosing brand words is an important step when creating a brand strategy. I usually pick three, but it’s really about what speaks to you. You might choose to only pick one brand word and spend all of your focus integrating that ONE word into your brand. Say, for example, that your brand word is FUN! That’s a fun one, huh?
Everything you do must incorporate the feeling of FUN. This might mean that you include a link to a fun music video at the end of each of your book modules like Ashley does.
Or, if you run workshops, you could incorporate a dance party into your breaks.
Or, on your website, you could create an interactive widget for visitors that relates back to your business!
Either way – your brand words will help influence your decisions. You want to be sure that you keep things consistent, so that your readers & clients are constantly getting the same message from you every time they interact with your brand.
Let’s create your brand words.
First, start by writing down a list of words that excite you. These can be words that describe how you want to feel or how you want your clients/readers/tribe to feel.
For me, I want to feel influential and like I’m a part of a community.
For my crew, I want them to feel motivated (influenced) and refreshed by my content & like they’re a part of a community.
Second, narrow your list down to words that really speak to you.
These should be the bare bones words that you are super-excited to incorporate into your business now.
Break out the thesaurus and add a little spice to one of your words.
Third, go to Pinterest, Flickr’s Creative Commons, your magazine pile or iStock and search out images that encompass the meaning of each word.
Fourth, open up Photoshop or another photo editing software to create your brand word images.
Each of my images is a 1/4 of an 8.5″ x 11″ paper. I just divided my Photoshop canvas into 4 rectangles, added the images and laid text over top, like so:
I printed it on a heavy piece of cardstock, cut to the correct size and hung on my cork board next to my desk so that they’re in plain view everyday!
If you’re grabbing images out of a magazine, just cut the cardstock to your desired size and glue/tape the magazine clipping onto it. Then, you can either handwrite your brand words on top of the images or create on the computer, print and glue.
In the comments section below:
01. Tell me your brand words
02. Tell me one idea for how you can start infusing one of your words into your brand strategy today!