This is some smaller text here.

Creative Crush : Amber McCue


Today’s Creative Crush interview is with one of my favorite online ladies, Amber McCue. 

I first talked to Amber last year when a mutual biz friend introduced us, we jumped on a mini mastermind sesh and the rest is history. Since then, I’ve hired her, she’s hired me and the circle of business just keeps going round and round.

Amber has been a vital part of my growth over the last year, thanks in huge part to the awesome person she is. Super caring and always up for a quick chat.

Alright, let’s jump in!


PS. Amber, along with Alison, will also be a featured guest expert in my upcoming program, CrushWorthy. Get excited!!


[vc_column width=”1/1″][us_separator icon=”heart”][/vc_column][/vc_row]

1. Tell us about yourself.

I’m a lover of business. Even more specifically, I love partnering with people who are doing business to help them be successful. I’m looking at you business owners and CEOs on the rise.

I’m a mother of three girls. I always knew I’d be a mom and I’ve actually been a mom for 15 years, but it took the third baby this fall to really make it real for me. I am a mom.

I didn’t realize it until I moved out East, but apparently mid-westerners have a reputation for working hard and being nice. I fit the bill on hard worker (sometimes teetering workaholic) and I work my darndest to take the high road and do all things the Nice way.

2. When + how did you start your business?

Three Boudoir, my first successful business, started 6 or 7 years ago as a part-time thing. I realized when I was building that business how much I actually loved the business side of things. About 3 years ago I started working with clients on how they could streamline and be more efficient in their business through my program How to Clone Yourself.


3. What was one role you had in the past that prepared you for what you do now?

Hands down, the six years I spent at a management consulting firm set the stage. It was a large organization and I played in a small niche. It was an entrepreneurial role and I was able to have a lot of impact, I worked with great people who were smart and focused.

4. I’m nosy… what does a “typical” day look like for you? How do you manage your time each week?

Wake up – Hang out with my girls.  Enjoy breakfast and a little time outside.
Nanny arrives – Hand off girls, get ready, and get to work in my office.  Typically with the door locked so they can’t sneak in. ;) I do come out for lunch, water, and bathroom breaks.

Problem solving clients – One of my favorite things to do is serve and support my clients. I love problem solving with them and I spend a good bit of every day engaging with my clients to make sure their businesses are moving forward too.

Create – I also create something most days — Something I am writing, an idea I am working through, a client project I am delivering on, whatever.

Wrap up at 4pm – I’m testing something new this year.  I’m wrapping up my work days at 4pm on Tuesday and Thursday.  There’s something called the Pareto Principal that says you’ll use as much time as you have to get something done. I’m going to see if I can get just as much done in less time.

Then it’s back to family time – Playing at the park or working on a project around the house. After the kids go to sleep, my husband and I might sneak a movie in or we might do a little work or read independently.  We are pretty flexible on how the rest of the night goes down.  Unless it is the weekend – my husband likes to stay up late and I’m not against going to bed early. Even if it is the weekend!


5. What’s the scariest thing you’ve done in your business, so far, that has paid off?

One of my clients instituted a Fearless Friday activity in our program Freshly Implemented. I don’t let my clients face their fears alone so I joined in the Fearless Friday fun. I was on the hunt for a new mentor at the time and had my eye on the author of a book I read. I reached out to him as a part of this Fearless Friday challenge and we are now connected. Boy has it paid off! Just one conversation in and I had so many ah-has.

6. Any failures that you’ve learned from?

Are there ever! One of the biggest lessons I’ve learned is to get out there and test things faster. Implement faster so I can put “it” out there and get a reaction! Even if the reaction is “crickets.” That’s something! If I put something out there, listen to the market reaction, and hear crickets, I now know I need to reset. Without that feedback, it is all a hypothesis.

7. What have been (or still are) your biggest fears and challenges, and how do you overcome them?

My fears evolve and change as I grow as a person and as a business owner. For a while, I was nervous about sounding like a used car salesman. I love and respect what used car salesman do – I’d actually like to try it myself some day! So it was less about the used car salesman and more about the stereotypes – I didn’t want to come across as sleazy, pushy, or aggressive.

When I turned that statement around and got clarity around what I did and who I serve, everything changed. Instead of my limiting “I am a used car salesman” story, I started telling myself a true story:

I am a small business and entrepreneurial consultant who partners with small business CEOs who are on the rise so that they can build a successful, results oriented, and more profitable business.

Two things happened when I did this:

  1. I owned my role of business partner to CEOs of growing businesses and stepped into a great leadership role for my clients and in my business.
  2. I started focusing on the results of my community.

The focus shifted from “my” business to “your” business.


8. What 3 pieces of advice would you offer to fellow creative entrepreneurs?

  1. Pick one idea and implemented it now. If you don’t put it out there and get the feedback, you’ll never know!
  2. Focus on what you are good at – Don’t water down your best parts!
  3. Find people to help you do what you aren’t so good at – legal, finance, team building, development, project management. Whatever it is. Let someone else take care of the things that fall outside of your zone of genius.

9. And just for fun — what have you been working on that we should keep an eye out for?

A new round of Freshly Implemented – very fun!! Freshly Implemented is an online mastermind experience that turns the program model on it’s side. Part one-on-one, part training, part mastermind, part gift service — kidding on the gift service. But we do give out Nice Swag to all of our mastermind members every month if they rock their goals! The program is all about growing, streamlining, and getting efficient in your business. It’s highly personal.

We have a video workshop series up at www.freshlyimplemented.com where you can test your CEO mindset, assess where you need to focus in your business to streamline and get efficient, and where you can discover how to get as much done in a day as you do in a week!
[vc_column width=”1/1″][us_separator icon=””][/vc_column][/vc_row]

Hope you enjoyed that interview. If you want to connect with her, head over to Twitter and say HI!

  • Great interview! Love the idea of a Fearless Friday – I believe I need to start implamenting that in my own business. :)

    • Amanda Genther

      Yes, it’s an awesome way to take those bold moves :)