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Why I’m Closing the Doors on a Successful Evergreen Course

Today you’re getting a full-on behind-the-scenes look into the evolution of my evergreen course, Irresistible Sales Pages, and why I’ve decided to temporarily close it’s virtual doors. But first, a little backstory… I launched Irresistible Sales Pages back in August 2015. Seems like a lifetime ago. I ran it as a live virtual course the […]
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Post Launch Review of Irresistible Sales Pages

I sat down to work on my post-launch review of my most recent program launch – Irresistible Sales Pages – and figured I may as well just publish it on my blog for everyone else to benefit from. There’s always a lot of gold that comes up during launches – it tends to bring out the best […]
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My 8-step process for writing sales page copy

A powerful (and highly-converting) sales page is made up of two important things: 1. Copy 2. Design Your copy is how you tell the story of what you’re selling. The design is how you organize that story and make it easy for your readers to understand (also: a direct reflection of how your readers will […]
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My 3 step ‘launch before you’re ready’ method.

Honesty time – when I launched my PowerPlay program, I had no clue what I was going to talk about. I had intentions and some idea of what the entire program would be about, but nothing was ‘for sure’. In fact, this is how most of my programs run. The outcome – I actually launch […]
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The Last Minute Decision that Sealed the Deal

How is everyone handling holiday stress? Your tree is probably up, half your shopping done, family already coming to visit. No? Just me, then?   I’m here to share with you a little discovery I made when I was launching PowerPlay. It was my first program launch. I had no clue what to expect. I […]
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