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I’m so excited to reveal the new brand design for Matushek Photography. It was so much fun to create and Jessica was great to work with! I met Jessica when I interned for Chicago Blogshop, and I’m so happy she decided to work with me on her brand redesign.

I’ll show the before and afters of the project to show you where they started and where they are now, along with why we decided to go certain ways.


They were relatively new in the photography world (this is their second year shooting), so they had a starter brand. They didn’t know the exact clients that they were going to be working with in the future, so they were unsure of the look they needed to communicate with their ideal clients. After shooting for almost two years, they finally knew who their clients were and what they were looking for. This made it much easier to design for them, because they understood their business, how they wanted people to feel and who they wanted to work with.


The designs were meant to be fun, but they had outgrown the designs and wanted something more sophisticated. The website was intended for a fun, relaxed feel, but was hard to navigate, didn’t show off the pictures like it should and didn’t have an easy contact form for clients to use.


I started the process by sending them a Client Q&A to help me assess what they were looking for. After that, we created a pinterest board to document inspiration and the feelings they wanted to express. This turned into a project inspiration board, which I used throughout the entire project.


Their new logo was designed to show a fun, playful, but sophisticated and adult side. They wanted hot pink incorporated in some way, because they use Kraft and Hot Pink Washi Tape for their packaging. They chose their new logo based on the mixture of fun and sophistication that it showed.



Their new website incorporated the kraft texture with the hot pink that they love. It is very easy for clients to navigate, and makes the photos the star.

Check out more images here.



I also got to create a custom stamp for them to use on their packaging materials.

  • !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Can’t even handle how great this is! I can’t wait to work with you Amanda, I love your inspiration boards and how everything is so incorporated.
    Love this.

    • Amanda Genther

      I can’t wait to work with you! We are going to have so much fun creating your new brand!

  • This looks fabulous! Love all of the little details!


  • Looks amazing!! So excited to be working with you on ROAR’s redesign. Just can’t wait to see the fabulousness!!

  • This is absolutely beautiful! It’s got a very sophisticated, yet playful style to it. Your work is so inspiring!

    • Amanda Genther

      Thank you, Lisa! That’s so great to hear!

  • This came out so well! It’s so great to see you document your process as well.

  • I love this! Looks great, that stamp is so cool!

  • Amanda, it looks gorgeous! Well done :o) Everything ties together so perfectly with their brand and it really captures the imagery you put together in the original inspiration board.

    • Amanda Genther

      Thanks, Linnea!

  • Great work! Esp love the website redesign… it’s fun yet still sophisticated. Congrats!

    • Amanda Genther

      Thanks, Jeanne! Appreciate it!

  • GORGEOUS! Well done and loved seeing the before/after!

    • Amanda Genther

      Thank you, Allie!! I’ll definitely be showing the process with my other projects. Definitely gives a little more perspective!

  • I love hearing about your process and seeing before and afters – it must be so exciting for clients when they finally get to see the finished products!

    • Amanda Genther

      Yes, I hope so!! It’s one of my favorite parts, sending them the link to the finished site!

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  • S Murray

    Hi Amanda, I just came across this amazing post and was hoping you could share where you got the custom stamp from? :)