I’m so excited to reveal the new brand design for Matushek Photography. It was so much fun to create and Jessica was great to work with! I met Jessica when I interned for Chicago Blogshop, and I’m so happy she decided to work with me on her brand redesign.
I’ll show the before and afters of the project to show you where they started and where they are now, along with why we decided to go certain ways.
WHERE THEY WERE
They were relatively new in the photography world (this is their second year shooting), so they had a starter brand. They didn’t know the exact clients that they were going to be working with in the future, so they were unsure of the look they needed to communicate with their ideal clients. After shooting for almost two years, they finally knew who their clients were and what they were looking for. This made it much easier to design for them, because they understood their business, how they wanted people to feel and who they wanted to work with.
PROBLEMS WITH THE BEFORE
The designs were meant to be fun, but they had outgrown the designs and wanted something more sophisticated. The website was intended for a fun, relaxed feel, but was hard to navigate, didn’t show off the pictures like it should and didn’t have an easy contact form for clients to use.
I started the process by sending them a Client Q&A to help me assess what they were looking for. After that, we created a pinterest board to document inspiration and the feelings they wanted to express. This turned into a project inspiration board, which I used throughout the entire project.
Their new logo was designed to show a fun, playful, but sophisticated and adult side. They wanted hot pink incorporated in some way, because they use Kraft and Hot Pink Washi Tape for their packaging. They chose their new logo based on the mixture of fun and sophistication that it showed.
Their new website incorporated the kraft texture with the hot pink that they love. It is very easy for clients to navigate, and makes the photos the star.
Check out more images here.
I also got to create a custom stamp for them to use on their packaging materials.