BRAND LAUNCH: HOUSE OF EARNEST

April 24, 2012
POSTED IN: Recent Work

I just finished up a new brand and blog design for House of Earnest over the weekend. I have to tell you guys… I’m a bit sad that this one is finished, because I had so much fun working on it and I think it turned out better than we both expected!

Below are the before and afters of the blog and logo design. I hope you’ll agree that this project was a total transformation!

WHERE SHE WAS

House of Earnest has been live for over a year now, and within that year, the blog has grown tremendously because of Erin’s amazing DIYs and Home Decor posts. She has really been knocking it out of the park lately, and I’m sure anyone that has read her blog would agree with me! It’s definitely a must-read. So, her content was amazing, but her design was not showcasing any of it. It was actually distracting from the amazing posts that she was publishing. Not good.

PROBLEMS WITH THE BEFORE

The design was not pulled together, and didn’t show the classy feminine side that Erin loved. Since she was just starting out, doing it herself was probably a good idea, but since the blog has grown so quickly, it was definitely time to step up the design.

RESEARCH

I started the process by sending Erin a Q&A to help determine the exact look she was going for. I was so excited when we started gathering inspiration, because I knew immediately that this design was going to be right up my alley.

LOGO

BLOG

In order for the reader to know exactly what House of Earnest is all about, we made her three most important categories (Home Decor, Hand Made and Party Style) the navigation on the top.

Each of these categories has a custom archive header.

We also customized a Favorite Projects plugin for the sidebar so that reader’s can easily find her most popular DIY projects.

The blog also has an advertising integration plugin that allows clients to easily change out advertisers.

Check out more images here.

Visit the live site here. View more images in my portfolio here.


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  • http://www.katelynbrookedesigns.com/ Kate

    I love this, Amanda! You did a wonderful job!

  • http://www.heycaryl.com Caryl Lyons

    Her site looks so good. You did a fabulous job.

  • http://luckwouldhaveit.blogspot.com Kristin

    The design looks incredible!! And you’re right, the content looks killer, too. I can’t wait to spend some time over on the site! Beautiful job.

  • http://www.pricelessadventure.com Katie Price

    Using Home | Made | Style was really clever! I love how the black & white design makes the photos look especially vibrant.

  • Nadine

    Great job! The design is really nifty.

  • http://www.sweetercpa.com Helena

    I love your stuff, Amanda, and I love Erin, so this is such an awesome project! Well done!

  • http://msgiggles.com Amanda

    I love this. Great design with awesome fonts. Good work, chica!

  • Amanda Genther

    Thanks everyone!! It was so much fun to work with Erin on this project!!

  • http://www.foodiecrush.com Heidi @foodiecrush

    Looks terrific and I’m a fan of her blog too. Can’t believe she’s only a year old. And I can’t wait to see what you pull out of your design hat for the redesign of Foodie Crush!

    • Amanda Genther

      Thanks! I can’t wait, either!!

  • http://thefauxmartha.com/ Melissa // thefauxmartha

    Beautiful work! I love it.

    • Amanda Genther

      Thanks Melissa!!

  • http://www.westpearinteriors.com Holly

    This was great to read as I’m thinking about branding. I’ve been working on my business and blog in pieces, but I really want to get it all cohesive by the end of the year (if possible). Thanks for the inspiration.