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Being Vulnerable & Authentic Will Get You Far In Life


No power, no showers and no hot coffee. Last week was both miserable and life-changing, to say the least.

Between RHH Live and Hurricane Sandy, my brain was toasty.

Luckily, I have a few awesome connections and I was able to move my butt over to Brooklyn on Wednesday morning.

I finally got a flight out on Thursday. Only to drive home to Michigan on Saturday morning to find a place to live, because my husband got his next promotion and we move in 2 weeks.


Needless to say, my next 2 weeks of getting back into the work groove, packing and moving are going to be torturous, but I’m ready!

Anyways, I wanted to share a bit about what I learned at RHH Live last weekend and how it’s going to transform my business (and yours, too!).

I’ve got BIG goals and BIG dreams for the future of my business, and I can’t wait for everyone to come along on the ride.

If there was just ONE thing that I took away from the event, it was…



Being authentic is the ONLY way to succeed.

So, what does authenticity entail?


Be honest with yourself and those around you about what you want out of life.


Do you want a big house with fancy cars? That’s awesome. Be honest with yourself.

Do you want to travel the world while you work from your laptop?

Do you want to not get married and/or not have children? That’s cool. It’s all about what YOU want.

The only way to get WHAT you want out of life is to make it clear what you want. You can’t pretend to want something totally different to please others, because I can promise you that you’re not going to die a happy person.


Come to terms with what you’re extremely good at doing.


You’re probably multi-passionate.

How do I know this? You’re looking at a fellow multi-passionate entrepreneur.

If I were to follow everything that I love doing and turn it into a business, this is what it would look like:

I’m a designer, business strategist, painter, interior designer, home fixer-upper, and master Solitaire player.

*Not really that last one, but it’s a shout-out to my MIL, who IS in fact, a master Solitaire player*

Instead, I’ve come to realize not only what I’m good at, but also what I’m passionate about.

I’m a brand developer for creative women entrepreneurs. I mix the business strategy with the visual identity to create unique & successful online businesses.


Let your ‘real’ personality shine.


Not the personality that you want to have.

Or the personality that you think you should have.

Use your real personality. It’s the only way people will be able to connect with you.

It seems crazy, but even through a computer screen, people make snap judgements about how authentic you are. They can smell the fakes by only reading what you write.

One of the most amazing things that I got to take away from RHH Live was the Fascination Advantage Personality Test.

I invite each and every one of you to take it, because the results are extremely scary accurate. I felt like she was talking directly to me through the videos she provides based on your results.

This test, unlike others, is about how the world sees you, not the way you view the world.

It helps identify key personality traits that you already have, and guides you to use them in a way that adds unique value to the way you do business. I only have amazing things to say about this test.

If you’re interested in hearing what my results were, I’d be more than happy to share.

Once you take the test, leave me a comment below letting me know what you’re results were. I’ll share mine with you, too!

I’ve come to realize that the world is CRAVING honesty, so I’ve decided to take it up a notch in the new year.

I’m inviting you to follow along on my 2013 journey. I’ll have more details regarding my set goals for 2013, but I can tell you that they’re gonna be tough. But, I’ll do whatever I have to do to reach them, because I’m crazy like that.

This will be a behind-the-scenes email program that I won’t be sharing anywhere else. It will be exclusive to those who sign up.


It doesn’t have an official title, quite yet, but here are a few things you can expect to see::

You’ll get to see my exact numbers – income separated by each category of my business.


You’ll get the inside scoop on my 2013 marketing plan and be able to follow along on the creation process.


You’ll get to see exactly what tools I use and recommend for creating your own programs.


It’s going to be juicy stuff, and the whole reason I am doing this is to show people exactly how a real human, in her second year of business, goes about reaching some pretty big, steep goals.

Starting at the end of November (when a super-awesome deal will be going on), you’ll have the chance to get yourself signed up.

If you’re interested in staying in touch and being one of the first to know when the program signups begin, click here to sign up.

Once you sign up, I’ll be sending you news on when the early-bird specials will be and even MORE behind-the-scenes info on the program!

I can’t wait to see how everything turns out, but I’m also super scared of being this vulnerable. I’m hoping this will help others who don’t think it’s quite possible yet to have the business of their dreams.

I’ll have a lot more information to share about the program within the next couple of weeks, so sit tight. If you’re already interested in joining in on this journey, sign up above in the post.


Like I mentioned earlier, if you choose to take the Fascination Test, I would love to hear what your results were. Leave a comment below letting me know!

Also, let me know how you plan to be more authentic.

love & passion,

  • This test is awesome! I love that it’s brand focused. I am “The Architect” – my top triggers are Prestige and Mystique. At first I thought “hm, that’s sort of boring,” but then I remembered your comment about embracing your TRUE personality…not the personality you wish you had or think you should have. And after watching the video, yep, spot on. So now I need to get to work embracing those pieces of me and helping them shine. Thanks Amanda :)

    PS – What’s your archetype?

    • amandagenther

      Oh Yay! So glad you took it. Yes – the Architect. I feel like that is definitely accurate. I have another client who got the same results!

      I was considered The Victor. My top triggers are Prestige and Power. Sounds about right :)

  • I love this test, I don’t know why my initial response to my results was shock… I am “The Trendsetter” – 1. Rebellion 2. Prestige … Then I realized that this test is not about how I see myself but about how others see me… this shit is gold. Thank You! BTW good luck with the packing, praying good weather for your move! I am in Indiana so I know how fickel this midwest weather is, so maybe you will be moving in 60 degree and sunshine :) fingers-crossed!

    • amandagenther

      That’s awesome! Hopefully the videos seemed pretty accurate. It’s a nice little wake-up call for you sometimes! I knew my results were 100% accurate, but I didn’t want to believe them at first.

      • That’s exactly what I thought, I was just reluctant to except “rebellion” or “prestige”, it made me feel like an old school mob boss or something. The more I listen to the explanation the more being The Trendsetter feels like a perfect identifier. Thank you for sharing!

  • Ashley Wilhite

    Hi Amanda! I just found your blog through Sarah at Yes and Yes and I am so excited! You and your business are exactly what I’ve been looking for in terms of skills, personality, and authenticity. I can’t wait to dig in deeper and go through all your material (in a totally non-stalkerish way). :)

    Anyway, my results for the fascination personality test: I am the BULLSEYE: precise, sharp, and under-the-radar. My primary trigger is mystique and my secondary trigger is alarm. I can’t wait to play around with these and see how I am implement them even further in my business. Such a fun idea!

    • amandagenther

      Hi Ashley! Thanks for reading :)
      I love your results. Make sure to listen through the videos and action-steps. Those really helped me!

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  • Margaret F

    So you totally suckered me into taking the test today. I got perfectionist with my triggers being prestige (ambitious, discerning) & alarm (careful, reliable), and it told me only %1 of people get this result. Apparently it means: YOU ARE THE PERFECTIONIST. YOU ARE AN ADMIRED ACHIEVER, WITH AN IMPRESSIVE TRACK RECORD AND ABILITY TO LEAD. Which, I’m not sure is entirely accurate. I did find that the “power” trigger was my “dormant” trigger and least used which is definitely true. I don’t like to be in place of power but rather walk along with people and encourage. :) Thanks for all the inspiration! Pretty addicted to your blog now!

  • I’ve been waiting to take this test until it fit into my budget and seriously – SO good! Apparently I am an Avante-Garde… and now that I hear her talking about it, it makes so much sense. Thanks for featuring this!