When it comes to entrepreneurship, there are only three “shoulds” in my world:

01. Your business should be profitable & fun from day one.
02. Your business should serve your tribe.
03. Your business should be driven by your personality.


OK. I lied. There’s one more:

Your business should help you experience more freedom, not less.

That last one is a pretty big deal. Because if your business doesn’t allow you to experience real independence — however you define it — then it’s kinda like a bad, energy-sucking boyfriend.

Not worth your time.


I’m on a mission to help young women entrepreneurs build up their business confidence and find clarity around what they do, who they do it for & most importantly… WHY.

I don’t believe in wasting 20 years of your life at a soul-sucking job. I believe in challenging the status-quo and everything we were taught to grow up to be.


I work to live, not the other way around.

I believe that everybody was put on this Earth to be something. To become something.


I create training programs that help women entrepreneurs, typically within their first two years of business build profitable brands and create offerings their dream customers will love.

Whenever I’ve got new programs cooking up, my email subscribers are the first to know.

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You’ll also receive a free copy of my eBook, 3 Steps to Brand Clarity.


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Other random facts about me…

  • I’m completely obsessed with Friends and fall weather
  • I currently live in Michigan (where I grew up) with my husband & puppy. Before that we lived in Chicago for a 1.5 years. And soon we’ll reside in Indiana. We’re on track to live in every state in the Midwest before we turn 30.
  • We move about 1-2 times per year (thankfully, my business is mobile)
  • I’m an Aquarius and can be sarcastic to a fault
  • I love me some guilty pleasure, reality TV (Real Housewives, anybody?)
  • I’m a personality test taking junkie. In the Strengths Finder quiz I am: Achiever, Focus, Futuristic, Maximizer and Relator. In the Fascinate quiz I am: Power and Prestige.
  • Here’s a playlist of what I’m currently listening to (outside of my entirely separate 90′s playlist, that is)


Things I love


My life in pictures

Want to work together?

The Shop 1:1 Coaching Design


Want to get in touch with me?

Send me an email by filling out this form.

Extra bonus points for keeping it short & sweet -
just the way I like it.

You’ll hear back from me within 48 hours. Scout’s honor.

If you want to work together, check out everything I’ve got to
offer over on this page. I’m sure you’ll find something you like.