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5 Ways Your Sales Page is Costing You Sales

5 Ways Your Sales Page is Costing You Sales

Do you want to make more sales from your digital programs this year?

I’m sure the answer was an enthusiastic yes, so let’s, take a look at your existing sales page and answer this question…

Is your sales page helping or hurting your sales??

If you want more sales, but your sales page leaves a lot to be desired, it’s going to be hard work convincing people to buy your offer.

The way your sales page looks is directly related to the number of sales you make, so if you’re sales page isn’t looking so hot right now, those numbers are not going to go up. You can keep hustling to try to fill spots, but if they show up on your site and your page isn’t instilling confidence, they simply aren’t going to buy from you.

I’m on a mission to eliminate all of the under-performing sales pages out there and show you exactly how you can create your own profitable and pretty sales pages for your online courses and signature programs.

In this post, I want to talk about some quick fixes you can make to your sales page that could potentially be having a huge effect on your sales.

 

Fix #1: Too many distractions

This is one of the biggest (but easy-to-fix) mistakes I see people making — giving readers too many opportunities to leave their page.

The goal of your sales page is to keep people ON it, not send them off.

Here are some ways that you can eliminate distractions:

  1. Remove the headers and footers from your sales page. If your sales page is on your main website, use the “Landing Page” template or “Blank Page” template. If you don’t have one, work with a developer to create a new page template for you that removes the headers and footers.
  2. Make sure your testimonials aren’t linking away from your site. You can put their website URL next to their name, but make sure it’s not an actual link.
  3. Please, for the love of all that’s holy – turn off the popups on your sales page! This is an immediate turnoff and will most likely cause your reader to exit out of the page as quickly as they can.

 

Fix #2: Not enough social proof

Quick question for ya — when you’re searching for an online training to sign up for, how much does social proof play into your buying decision?

I’m thinking that if you’re someone who considers yourself an informed buyer (meaning you actually like to know some things about whatever it is you’re buying before you decide if it’s a good fit for you), then you probably like to see some social proof before you sign up.

Typically on sales pages, you’re going to use testimonials as social proof, so here’s a few ways to make sure you’ve got that covered:

  1. Quotes from your happy past clients and customers.
  2. Testimonials from colleagues which is great option if this is your first time launching this program and you don’t yet have any testimonials from past clients.
  3. Testimonials from mentors as these can be great for credibility, because mentor testimonials usually have a larger following or people recognize their name.

With each testimonial you’ll want to include their first name, last name and company to create confidence that they are a real person who’s worked with you. Also, having a mix of these different types of testimonials is ideal, and always make sure to include an image for each of your testimonials to increase that trust factor with your reader.

 

Fix #3: Not providing enough information that is crucial to making a decision

Do your dream clients know enough in order to make a purchase?

I was just observing one successful launch of a woman who created her first online course and enrolled over 100 people. The reason she enrolled that many people is because she was listening to feedback during the launch — and the biggest piece of feedback she received was that a good majority of her audience was new to online courses and had no clue how they even worked.

What she did then was add more information to her sales page about exactly what they get, in as much detail as she possibly could so that he readers could understand exactly what they were getting and how it would all work.

The point here is to make sure you understand your audience and are answering every question and concern they may be having about buying your product. You don’t want them left wondering, or worse – leaving your sales page never knowing the answer.

If you aren’t sure if you’ve answered all of their questions, there are cool support tools you can install on your sales page that allows readers to ask questions right on the page.

Olark and Zopim are both great tools that allow you to do this.

 

Fix #4: Bad Buy Now buttons

If buying your digital program is the ultimate goal of a sales page, then the Buy Now button is the last step they take before they purchase.

That means it needs to be noticeable and engaging.

Your Buy Now button should…

  1. Look clickable (as in – it needs to actually look like a clickable web button and nothing fancier than that).
  2. Have a compelling call-to-action on it (something that makes them want to click).
  3. Be easy to find (I recommend using a contrasting colors from the other colors surrounding the button or near it).
  4. Be designed for readability (the text on top of the button should be a highly contrasting color from the button color).
Here are a few great examples of Buy Now and CTA buttons:

Screenshot 2015-07-13 11.55.03

Amy Porterfield’s Jumpstart Your Facebook Marketing

 

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Basecamp

 

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Evernote

 

Fix #5: Not enough visuals

“90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.”

(Sources: 3M Corporation and Zabisco)

The more visual you can make your sales page, the better. It’s easy to focus on the words on your page and forget that the visual content of your page is just as – if not more – critical.

Having visuals makes it easier for people to understand what you’re selling, see themselves in the experience or purchasing your product and keeps them on the page longer.

Here are a few ideas for different types of visuals you can include on your sales page:

  1. Peeks inside of your digital product (snapshots of the membership site, your workbooks, etc.).
  2. Images of you, people buy from people they know, like and trust.
  3. Images of bonus materials or guest contributors.
  4. Module breakdown images or icons.
Here are a few examples of great sales pages that are very visual:

devashi

Tigress Yoga At Home

agendaaug20

Revenue Retreat

module

Amy Porterfield’s Jumpstart Your Facebook Marketing

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With these 5 tips in mind, take some time to review your existing sales pages to see where you can make your visual presentation and design help to support the overall goal for your offering. Investing time now in fine tuning your sales page design can make a major difference next time you launch.

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Launching something soon?

Download the FREE Irresistible Offer Planning Kit — a resource I created to share some of the exact checklists, Google Docs and planning sheets I used when creating my Irresistible Sales Pages eCourse. It will help you get super clear on what you’re creating, keep track of the content you need to write/record and show you a visual overview of how your course tech will all work together. Did I mention it was free? Click here to get access to it immediately.

  • Love your posts Amanda, they’re always full of such practical ideas … I need to work on #2 + #4!

    • Amanda Genther

      Thank you @disqus_pZE3HTuw3P:disqus!

  • Gosh, I needed these reminders. I feel as though I “know” the foundation however I have totally dropped the ball when it came to implement those same practices.

    • Amanda Genther

      I hear ya! Glad these reminders came at the right time :)