Have a lot of unfinished project hiding in your Ideas folder?
Are you someone who starts off strong with an idea, only to lose steam and motivation before it becomes a reality?
Or, maybe even someone who is great at making a lot of progress in the beginning, but can’t seem to get over the hump when it comes time to launch?
If so, then this post is for you.
When it comes to following through on new ideas, there tends to be a very curvy road that most people follow.
Keeping your momentum up in between planning and launching can be a task in itself, so how do you keep moving forward?
I used to think I was one of those people who could juggle multiple projects at once, working on little bits here and there until one of them was ready to launch. Turns out, I get bored quickly if I don’t see a huge amount of progress in a short amount of time. #shocker
I am constantly experimenting with how I naturally make things happen, and for now I’ll be focusing on launching only ONE project at a time. Then, once that is launched, I’ll move on to the next project. This also helps to plan out my year, because I’m currently assigning one larger project/program to each quarter.
Okay, so how do we make progress on our ideas?
First, you need to make sure that you should keep going. There’s a difference between losing momentum because of resistance and losing steam and interest because it’s not the right fit.
In fact, I just experienced this last fall when I was getting ready to go on maternity leave. There was a new program I was about to start creating called CrushWorthy (maybe you heard me talk about it?). Looking back now, I realize that what I thought was resistance to creating it was actually a blessing in disguise, because it’s not the topic I’d like to focus on in the future.
It’s important to know the difference before moving forward, because you don’t want to waste a ton of time on something you shouldn’t be doing. If you’re certain you’re getting stuck because of resistance and fear, then move forward to the next step.
The next step is just to push through! Sounds easier said than done… I know.
Here’s how to push through when all you want to do is move on to your next great idea:
1. Keep it simple, sweetheart.
Start simple. Don’t over-complicate anything. The first couple times you launch will be a huge learning process.
Keeping it simple means:
- Starting with an eBook instead of an 8-week eCourse with a custom membership site that you plan to set up yourself
- Doing the design yourself, or hiring someone to at least develop a brand style guide for you
- If you want to start with a membership site, keep it simple by using membership site software like OptimizePress and having someone set it up for you. Or, build and host it on a course-building website like Teachery or CourseCraft.
What I’ve found is that the more complicated everything is to set up, the less likely it’s going to actually happen.
Remember that you can always upgrade your program in the future by adding a custom membership site, inviting affiliates to promote your program and getting all of your training materials professionally designed.
2. Put a little skin in the game.
For me, there’s nothing like throwing some dinero out on the project to keep it moving along. If I’ve got something invested into the project, that’s motivation enough to keep it going.
Before I launched my Irresistible Offerings program, there were a number of iterations of that same program that I never followed through on.
When I started outlining what IO would include, I decided that I wasn’t going to spoil this plan, this time around, and I decided to hire a copywriter to write my sales page.
This was a game-changer for a few reasons:
- I had some skin in the game, so I was already invested in creating the program;
- It gave me so much clarity in what I was creating and made writing the course content that much easier, and
- It held me accountable to creating the outline and following through on the launch.
Which leads me to my next point…
3. Find an accountability partner.
You may be a solopreneur, but that doesn’t mean you have to do everything solo. There are so many people out there who can help hold you accountable, whether you think about them that way or not.
Accountability can be in the form of a designer, a copywriter, a coach or a business BFF. I, myself, serve as an accountability partner for all of my clients. In order to design their sales page, membership site or ebook, my client has to have all of the content finished before I can get started.
If you work best under pressure, this is a surefire way to make sure things get done.
For starters, find someone who is also launching a new program this year and agree to hold each other accountable via weekly email check-ins and bi-weekly or monthly calls.
4. Launch the sales page first.
And I mean doing it before you create the actual product. So, let’s say you have an eBook you’re writing. You could launch the sales page to take pre-orders, and include something special to say “thanks for trusting in me to deliver you an ebook that doesn’t yet exist”. This something special could be an extra bonus (interviews, worksheets, another one of your programs, a mini-course they can take before your ebook is finished that will lead into the ebook, etc) or a discount.
And if you’re creating an eCourse, launching the sales page before you create the content is easy, and I actually encourage you to do this. For starters, you’ll know immediately if there’s any interest and you should continue creating the content, and you’ll be able to get feedback and suggestions from people who sign up to know what your content should include. In order to launch the sales page first, you have to be super clear on who it’s for and what problem you want to solve. You also need to have a general idea of what the course will include so you can communicate that on the sales page.
I’ve done this with every single program I’ve launched except for Creative Biz Kickstart, but that’s only because of the nature of the program (you start getting the emails immediately after you sign up). The pressure to get it all done is what pushes me through my resistance, because I pretty much don’t have time to stop and dwell on the resistance.
5. Set unrealistic timeframes.
Like I’ve mentioned a few times, I work best under pressure. Maybe you do, too?
Then, I saw that Kate had included this tip in her most recent post on goal setting, and I thought, “Wow! This is totally how I work!”. In the past, when I was planning for my eCourse and setting up timelines to make everything happen, I found that if I planned on something taking 2 months, either it would take 2 months, or I would get bored and just not do it. Not ideal, but it’s the truth.
Now, I try to set more unrealistic timeframes for getting certain tasks done so that I don’t push it off and it challenges me to get it done within the time I set.
So there you have it. Five things you can do to push through your resistance and go from planning to doing to DONE.
I want to hear from you
Do you struggle with resistance? Tell me how you’ve pushed through and launched your programs. Is there anything else you struggle with when it comes to creating new digital products?