• GRAB YOUR FREE SALES PAGE CHEAT SHEET!


    This is some smaller text here.

5 REASONS WHY YOUR CREATIVE BUSINESS SHOULD HAVE A MONTLY NEWSLETTER

email-newsletter

Choose one of the following. Are you:

A. A small creative business who provides creative services

B. A small creative business owner who provides products

C. A small creative business owner who provides services & products

Well, whichever you choose, the answer is the same. You SHOULD have a monthly newsletter for your small creative business.

I can’t stress to my clients enough how important it is to be providing an opt-in box to your readers, clients and customers.

See that little box over on the right, the one where you enter your name and email address. Yes, that one. That’s how I keep up with all of you! I want to make sure you know what I’m up to and I want to share valuable resources I run across for my business that may be able to help with your own business.

A monthly (at least) newsletter is key to staying in communication with the people who want to keep up with you! There are probably a good group of customers out there who want to know when you’re new product line launches. Or they want to know which conference you’ll be speaking at next. All items that continue to build a relationship with your audience. KEY!

Here are my top 5 reasons why your creative business should have a monthly newsletter:

01. TO KEEP IN TOUCH WITH PROSPECTS

Continually putting your business name in front of your prospects is the most important way to ensure that you stay in business. Your newsletter should be thought of as another marketing tool, but a marketing tool that your customers ACTUALLY signed up for, so obviously they want to see it.

02. TO SHARE IMPORTANT UPDATES ABOUT YOUR BUSINESS

Do you have a seasonal product line launching soon? Are you moving your business to another state? One key way to make sure that your most loyal customers and clients are up-to-date is to announce it in a newsletter.

03. TO PROVIDE VALUABLE INFORMATION THAT POSITIONS YOU AS AN EXPERT IN YOUR INDUSTRY

The best way to provide valuable information in your newsletter is to expand on a topic of interest. This is your opportunity to go into more detail than you would on your blog, and give your readers the nitty-gritty of the subject. Make sure you communicate this benefit of signing up for the newsletter, because you want to give people a reason to sign up.  Another way to increase sign-ups is to offer a product, such as an e-book download on the topic of your expertise.

04. ANOTHER WAY TO SHARE YOUR STYLE WITH THE WORLD

The more you can get your brand style in front of people, the more often they’ll recognize it’s your work without even seeing your name.

05. TO BUILD A LEVEL OF TRUST AND LOYALTY WITH YOUR CLIENTS

Because your email newsletter is delivered straight to your reader’s email, it emulates a more personal form of communication than any of your other marketing tools.  Use this opportunity to build your relationship with your clients and prospects.

UPDATE: I use MailChimp for my email newsletter and couldn’t recommend it enough!

  • Thanks for sharing this Amanda! Adding a newsletter is on my list for when I relaunch in July. Just curious, what service do you use? I’m thinking about Mailchimp for myself, one of my clients uses AWeber and it seems complicated!

    • Amanda Genther

      You’re welcome, Kate! I use Mailchimp… it’s free up to a certain point and I love the design interface. I’ve completely customized mine and it was really easy!

  • Hey Amanda! Great post. Wondering what your thoughts are for my business which is more event related. we curate and organize an urban flea market- http://www.thecityflea.com I’d love your thoughts on how we may benefit from sending our community a newsletter- we’ve been throwing the idea around for a few months. Thanks, Amanda!

    • Amanda Genther

      HI LIndsay! I think an email newsletter would be GREAT for your business… to announce upcoming events like you have on your website, to deliver blog posts straight to the reader’s inbox and to give your subscribers a “sneak peek” at upcoming events or locations! So many things you could do with a newsletter!

      Cheers
      -Amanda

  • Great advise. Thank you. Are these newsletter services similar to constant contact. I would love to have a streamlined (consistent look as my website) tool to communicate to my customers. Is this an option for what we are doing?

  • Sounds like something I will definitely need when I get my business up and running! Thanks Amanda.

  • As usual, it seems like you’re reading my mind, Amanda! I’ve been thinking about adding a newsletter to my blog and honestly, yours is one of my inspirations! I love how you provide new information and link to a few posts and break it up with quotes and photos. Can you refer me to some of your favorite newsletters? Who else do you know who uses the format effectively?

  • Pingback: small business email newsletters worth subscribing to for creatives | CREATE LIKE CRAZY()