If you haven’t created a digital product or online course before, you probably have a few thoughts rolling around in your head about why now isn’t the right time for you to create one.
Besides resistance, these are the five biggest myths I’ve found that hold people back from creating their first digital product and why they’re total BS.
1. You need to have a huge list.
There are many people who have launched digital programs without having a huge email list. Sure, you want to have some people following you or signed up to your newsletter. But don’t think you need 500+ people in order to launch something. Instead of waiting for them to find you, you need to go find them. It’s going to take a little more work than if you already had a huge following built up, but that all comes in time.
Plus, guess what’s one of the quickest ways to build an email list?!?!
TO LAUNCH A DIGITAL PRODUCT.
It really comes down to a matter of “which came first, the chicken or the egg?” problem. And I say to choose which one you want to be and then go launch the damn thing.
2. You need to be in business for X+ years.
It’s actually best if you start exploring creating digital programs as quickly as you can. Don’t feel that just because you create one program that it needs to stick around for all the years to come. Many entrepreneurs I know (including myself) retire programs at the end/beginning of the year when they no longer fit. Or, you can always update them. Either way, the only way to get good at creating digital programs is to start creating them.
I do recommend working with clients 1-on-1 before you create a digital product, only to experience first-hand what they really need the most help with. But that does not mean you should wait until you’ve been in business for 2 years to launch your first digital product.
Nikki Elledge Brown is a great example of what’s possible within a year of business as long as you have the right team and support behind you.
3. You have to have all the content written before you launch.
This may be a shocker, but the majority of entrepreneurs I know who launch digital programs don’t have all the content created when they launch. The exception to this are eBooks (because you have to have all the content written, unless you run pre-sales on the eBook, where you collect money and preview interest before you release the actual product) and self-study eCourses where members have access to all of the content right away.
What I suggest is actually running a “beta” of your program, although you don’t need to actually call it that, so that you can develop the content as you teach it. Chances are, you’re probably planning on offering the first run of your digital product at a lower price point than you will in the future anyways, so this will give you the opportunity to observe and tweak as needed. For live eCourses, you can launch the program with the first module created and then create as the course runs and you get real-time feedback from the members. For eBooks or subscriptions, you can run a pre-launch, where you sell the product before you even create it. You could even ask them to fill out a survey so you can tailor the content to their actual needs or problems.
4. It needs to take you 3+ months if you really want it to be valuable.
Not true. In fact, some of my most successful eBooks, courses or blog posts were created on a whim, because I saw a need and acted on it.
Even million-dollar entrepreneurs have the most success by acting quickly on an idea.
And, if you’re anything like me, you actually strive on unrealistic timeframes. So, it would be in your best interest, if you want to make one of your ideas happen, to “ride the wild donkey” and get ‘er done.
5. You have to do it all yourself.
If I could reach through the computer screen and make you really pay attention to only one of these points, this one would be it. It’s so crucial!
Listen to me carefully: YOU DO NOT HAVE TO DO EVERYTHING YOURSELF.
Unless, of course, you want everything to take you 10x longer than it needs to. If that’s the case, then continue on doing everything yourself, because that’s exactly what will happen. I’m not saying that you aren’t capable of launching something on your own, because you definitely are capable.
But, imagine what you could create with a team behind you.
If you want to make your idea happen quicker and better, then you need to find your dream team and support system. Not only for the accountability, but also because they allow you to stay in your zone of genius. To focus on what you are best at.
To wrap this up, I just want to make sure you know a few things…
Your ideas are worthy of being shared.
You have the power to make your ideas happen.
If you’re looking for a team, there are people who want to help.
If you’re creating something and need a designer on your team, I’d love to hear more about what you’re creating.
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I want to hear from you!
Did you believe one of these myths? Did they hold you back from making your ideas happen? Tell me how you overcame that.
Also, are there any other possible “myths” you believe about creating digital products? I’d love to hear them so we can get you unstuck and moving forward.