It pains me when people tell me that they hate self-promotion… when they own a business.
Without self-promotion or marketing, you’re just someone with a skill and a website, but no sales.
That doesn’t sound like the ideal picture, now does it?
I think it’s extremely important for every business owner to feel comfortable with marketing. If you think about it, we’re ALL in the business of marketing. We must practice it every day if we want our businesses to grow and we must do a few shameless plugs to make sure people know we’re still alive.
But, before we dive into the 3 things you must know before you master the art of marketing & sales, I think it’s important that you shift your “marketing mindset” – what I like to call THE MARKETING MINDSHIFT. Clever, I know.
Now that we’ve got that covered, let’s go over the three things you need to understand in order to make sure your marketing efforts work for you.
1. What do you want to be known for?
Understanding what you want to be known for will shape your entire business. It’ll shape what content you write, the people you surround yourself with and the bigger message that you’re sharing with the world.
2. Who do you want to help? Who are your dream customers?
This is the most important thing that you need to understand if you want to be a successful marketer. If you don’t understand who you want to help and you don’t understand everything there is to know about your dream customers, you won’t be able to write sales copy that speaks directly to them. You won’t be able to use their exact language when writing your website copy or creating your new offerings.
Becoming extremely clear on who you want to work with and narrowing in on what you think is already a narrow niche will set you up for more success, especially in the early stages of your business. After a few years, you’ll be able to target a much broader group of people because you’ve already established yourself as a leader in your industry.
3. What problem can you solve for your dream customers?
This is the most important question to understand if you want your business to make money.
And you know how I feel about this – if you aren’t making money, you don’t have a business, you have a hobby.
Going back to #2, once you truly understand who your dream customers are, it’ll be easier to understand what their biggest frustrations and pain points are. You’ll understand what keeps them up at night and how you can solve that problem for them.
You also need to listen to what your dream customers are already saying by finding them online and paying attention to them.
You can interview your dream customers and ask them directly.
Now I’d like to hear from you
What are your biggest frustrations with marketing and sales? I’d love to know so that I can be sure to include it in an upcoming course that I’m putting together.
Leave a comment below and let me know!