This is some smaller text here.

3 things you MUST know before you master the art of marketing & sales

It pains me when people tell me that they hate self-promotion… when they own a business.

Without self-promotion or marketing, you’re just someone with a skill and a website, but no sales.

That doesn’t sound like the ideal picture, now does it?

I think it’s extremely important for every business owner to feel comfortable with marketing. If you think about it, we’re ALL in the business of marketing. We must practice it every day if we want our businesses to grow and we must do a few shameless plugs to make sure people know we’re still alive.

But, before we dive into the 3 things you must know before you master the art of marketing & sales, I think it’s important that you shift your “marketing mindset” – what I like to call THE MARKETING MINDSHIFT. Clever, I know.


The Marketing Mindshift by Amanda Genther


Now that we’ve got that covered, let’s go over the three things you need to understand in order to make sure your marketing efforts work for you.

1. What do you want to be known for?

Understanding what you want to be known for will shape your entire business. It’ll shape what content you write, the people you surround yourself with and the bigger message that you’re sharing with the world.

2. Who do you want to help? Who are your dream customers?

This is the most important thing that you need to understand if you want to be a successful marketer. If you don’t understand who you want to help and you don’t understand everything there is to know about your dream customers, you won’t be able to write sales copy that speaks directly to them. You won’t be able to use their exact language when writing your website copy or creating your new offerings.

Becoming extremely clear on who you want to work with and narrowing in on what you think is already a narrow niche will set you up for more success, especially in the early stages of your business. After a few years, you’ll be able to target a much broader group of people because you’ve already¬†established yourself as a leader in your industry.

3. What problem can you solve for your dream customers?

This is the most important question to understand if you want your business to make money.

And you know how I feel about this – if you aren’t making money, you don’t have a business, you have a hobby.

Going back to #2, once you truly understand who your dream customers are, it’ll be easier to understand what their biggest frustrations and pain points are. You’ll understand what keeps them up at night and how you can solve that problem for them.

You also need to listen to what your dream customers are already saying by finding them online and paying attention to them.

You can interview your dream customers and ask them directly.

Now I’d like to hear from you

What are your biggest frustrations with marketing and sales? I’d love to know so that I can be sure to include it in an upcoming course that I’m putting together.

Leave a comment below and let me know!


background image credit

  • As always, great stuff. When you’re in the thick of things (treading water), it’s easy to forget the reasons you’re doing all this. Thanks for sharing.

  • Thanks for such great advice! That first question really hit me. I’ve never thought about it that way before, and it just brought SO much more clarity into my thinking around what I’m doing with my business.

    As for my biggest frustration, I’d have to say it’s FINDING my dream clients and getting them to read my blog and engage with me. I think I’m targeting the right group, but even using Twitter and LinkedIn, I can’t seem to get their attention.

    • Yep, I second this! I have a pretty good idea of who my dream customer (but going to refine this further after reading this post and get super specific!) – I just don’t know where to FIND them!

    • Amanda Genther

      Thanks for the insight, Ashley! This is definitely something that I can talk about – even in a future blog post.

    • Agreed! Keen to hear your advice on this, Amanda! :)

  • Tiffany Han

    Girl. This is so spot on! Thank you!! Last night at an event, I told two people what I do and they both responded with “Ooh. I need *that*” – Right. I help people! That’s great! That should be celebrated!

    So why is it so freaking hard to ask for the biz? Thanks for the nudge!

    • Amanda Genther

      Any day, Tiffany :)

      Take pride in the amazing work you do and the results you get & ASK FOR THEIR BIZ!!

  • vanessa Russell

    Hi, Thanks for this, I am in need of reading this. I have never had to get new clients, they always find me, but I have lost 3 good ones recently to them leaving there roles etc and now I have to try and bring new work in and trying to promote myself.. not sure how to pitch that I am available to new potential clients and losing self confidence everyday. Even thinking of getting a job outside of creative.

    • Amanda Genther

      If you have an email list started, this is a great way to inform people that you have availability. Try and make it seem scarce, too, so maybe tell them that you have 3 spots open for the remainder of the year (whatever may be true)!

  • Awesome clarity and insight as usual. Love it x

    • Amanda Genther

      Thanks, Tegan!!

  • Thanks for this post! I hear a lot about different marketing techniques and I like to think that I use as many of the techniques that I can. But, for some reason, my social media marketing isn’t getting me any sales, inquiries, or just general interest.

    • Amanda Genther

      That’s a great topic for another post. Here’s what I’ve experienced with social media though, it’s all about engagement first. Remember that almost everyone that communicates with you on Facebook is using their personal account. Once they ‘like’ your page, the last thing they want is for you to constantly sell, sell, sell. They’re looking for you to become a friend first and then solve their problems with your offerings.

  • Thanks for nice informative post.. really useful things described..

  • David

    Succinct and helpful advice is given generously and in fact he is selling himself as a salesperson for his current business. I would hire hime. Wouldon’t you if you needed him?