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2013 : Year in review

Welcome back, friends!

I figured a great way to kick off 2014 here would be to sit down and review 2013. I admit that I’m pretty bad at reflecting on things. I’m not a very patient person, so getting me to sit down in one spot for more than 30 minutes to review what’s happened in the last year is HARD. But I’m doing it. Because I know I’ll be better once I do it.

So, here goes nothing…


January started out with finishing up some awesome design projects, and working on my first online product, PowerPlay. That was a huge learning curve last year in terms of the types of things I want to offer in the future. Before that, I had only offered 1-on-1 design services, so this was a fun experiment to test out.


February was when I launched a new signature offering, the Sweet Spot Sessions. I remembered I launched 5 spots on my birthday and sold out within a few hours. It was the best birthday present ever. And a clear sign that I was onto something.

In April, I launched a more long-term version of the Sweet Spot Session, my 3-Month Brand Intensives. This one was kind of a flop. I didn’t put too much into marketing it, only to my current Sweet Spot Session clients. I don’t think I was really feeling it, which is why I didn’t put too much into talking about it. I also hired my first coach. It was a one-off session, but it was so great to be able to talk through some things with her and get feedback. Hiring an ongoing coach is something that I want to do more in the future, when the budget is right. I think it’s really valuable to have that form of accountability with you.

Why you don't need a fancy office, loans or a business plan to start your business

June brought the Clarity Sessions. A quick, 60 minute call with a 30 minute follow-up session. These were a big hit to get new clients in the door. Some of these clients turned into Sweet Spot Session clients. Some of these clients later turned into design clients. I also published my first video blog post on… “How to finally hit publish on your first video blog post”. Clever topic, I know.


In August, I launched my first live online course, Irresistible Offerings. I gave myself about 2.5 weeks to promote the workshop before we officially kicked off. I had 13 people enroll the first time. 3 people enrolled for the VIP level, which included custom sales page copy written by Nikki Groom (who I also collaborated with on a lesson in the actual workshop), and a custom landing and sales page designed by me and developed by Alison Monday. This was a true collaborative effort, and I picked some of the best ladies to work with. In fact, we’ve got another collaboration in the works. Stay tuned!


September was the launch of my new website. As a designer, re-designing your own website is a very daunting thing. It’s not something I really look forward to, just something I know I need to do. I’m already anticipating another refresh for this year. I also re-introduced my design services this month. I booked up pretty quickly. The services included my full brand development package, along with smaller projects like eBook designs and sales page designs. The latter were new adventures for me, and quickly becoming my favorite type of project to work on. I also ran my first giveaway in conjunction with my new website launch.

I also joined a mastermind program in September, that has shown me that surrounding yourself with like-minded women, doing the same thing as you (running a business) is crucial to keeping your head on straight. I want to play around with a few mastermind concepts of my own in the future, just because I’ve gotten so much out of the one I’m apart of.


photo credit: Anna Paschal Photographymakingthingshappen.com


photo credit: Anna Paschal Photography + makingthingshappen.com

In October, I attended the Making Things Happen Intensive, and got to meet a formerly internet-only friend, Amber McCue. Living in Michigan means that I don’t really get to meet people face-to-face as often as I would like, so I try to plan at least one trip each year where I can connect with people I know in an in-person setting. This intensive was amazing. Here’s my recap on it.


photo credit: Anna Paschal Photography + makingthingshappen.com

November was the end of my Sweet Spot Sessions. I had my final call with my last SSS client. I learned through that process the types of clients I liked “coaching” or “advising” and I plan to expand on that and create new offerings specifically for them. So, it was a great opportunity to not only help other people, but also realize who I can help best in a coaching situation.

Steven and I also took a little stay-cation at a B&B about 2 hours away from home. It was seriously the most relaxing weekend I’ve ever had. The only regret was not bringing Friends or Gilmore Girls to watch while we lounged in the jacuzzi tub or bed all day/night long.


December was a mix of wrapping up small design projects, launching the Irresistible Offerings course as a self-study workshop and prepping for my 2 weeks of vacation. Those 2 weeks of vacation were much needed and very much cherished.


2013 was great, but 2014 will be better.

Cheers to a crazy new year! – Amanda

  • Amanda, You are seriously an inspiration. Can’t wait to see what you’ve got up your sleeve this year! (You should come to WDS :)

    • Amanda Genther

      Thanks @mariepoulin:disqus! Sad I couldn’t make it last year (had my ticket and everything!).

  • Janessa

    Yay! New blog post :) Looking forward to great things in 2014!

    • Amanda Genther

      Yes, me too :)

  • Sounds like you had an awesome year Amanda. I look forward to connecting w/you more this year and learning more about the programs you provide.

    • Amanda Genther

      Thanks, @siedahmitchum:disqus! Same to you, friend!

  • tinyblueorange

    Great post, Amanda!

    I like the idea of traveling to meet those that are usually “internet only”. I’ve been looking to add a trip or two to my annual plans starting with this year.

    • Amanda Genther

      Yes, so recommended. I always come back from those trips feeling really confident and clear about what I’m doing.

  • Your year sounded awesome and was inspiring. I often feel the same way about living where I live– you don’t have that much of an opportunity to meet online friends face-to-face. I’m glad you were afforded the opportunity.

    • Amanda Genther

      Thanks, @conniebea:disqus! I would also recommend checking out meetup groups in your area. You never know – there might be some fun ones not that far away!

  • Congratulations on all of your achievements Amanda! I spent the year connecting with online friends as well and it has been great.

    • Amanda Genther

      Thanks, @studio404:disqus!

  • Wow, so inspired by how many initiatives you’ve launched this past year! Hoping to make my own 2014 a little more action packed like that. Awesome job!

  • Malea

    First of all, I’m always inspired by your blog and site. I love this post in particular right now as I’ve been more focused than ever on making certain business goals come true in an effort to never set foot in a cubicle again unless I am visiting someone who works in one! This post is inspiring – I love reflecting on my past to inform my future. I’m going to write a post at the end of each month to reflect on what I did right, wrong, and halfway each month, and at the end of the year will go back over all of them in view of my year end goals. :)

    Second, are you doing a home reno project that I missed (or that you haven’t mentiond)? I started following you on Pinterest because of something business-y that you posted or pinned or something, and today noticed lots of home reno type pins.

    Third, you mentioned regretting not taking Friends or Gilmore Girls during your B&B staycation. I was bummed to find that G. Girls isn’t on Netflix streaming (I think it used to be!). I’m blogging my way through the Rory Gilmore Reading Challenge – so fun but also a bit daunting at 349 books! Gilmore Girls is one of my all time fave tv shows and reading is my all time fave activity (blogging my challenge at http://readingroryslist.blogspot.com).

    • Amanda Genther

      Hi @disqus_ffOCJM8S6u:disqus! Thank you so much. I think the end-of-the-month post is a great idea. Reflection is definitely something I need to do a lot more of.

      We’re going to be buying a house in the next 3-4 months, hence the pins :)

      I LOVE Gilmore Girls. Actually, just started on season one again!